What ad formats work best for SaaS and apps?

The most effective SaaS ads show interface screenshots, quick demos or concrete user results. Mimero's software templates include layouts optimized for CTAs like "Free trial" and "Request demo".

Should I showcase features or social proof in software ads?

Combining both works best: use features for cold audiences and social proof (reviews, client logos, metrics) for retargeting. Our templates cover both approaches.

How many software, saas & apps templates does Mimero have?

Mimero has hundreds of curated templates specifically for the software, saas & apps sector, selected from the world's top brands and updated weekly.

How can I customize software, saas & apps templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

Yes, you can start for free with included credits. No credit card is required to sign up.

Story-format mock group chat screen with green and white message bubbles, avatars, timestamps, and $75 referral savings text

Referral Program Group Chat Ad Template - Story

9:16Software, SaaS & AppsAwarenessUnaware

Use this template

Free — No credit card required

About This Template

This Story-format template mimics a familiar messaging app group chat, making the ad feel like a screenshot shared by a friend. A soft beige UI background with faint doodle icons frames stacked chat bubbles: a green message asking how to do the “Juniper thing,” followed by replies that explain signing up via a link and a clear savings perk (“$75 off my next two orders”). Small avatars, timestamps, and call/video icons add realism and immediate context. Strategically, the creative leans on curiosity (what is “Juniper”?) and social proof (a named member says they regret not starting sooner), while the savings line introduces a referral incentive without heavy sales language. It’s ideal for top-of-funnel awareness targeting people who aren’t actively looking, because the format delivers the pitch as peer-to-peer advice rather than brand claims. Brands can customize by swapping the group name, avatars, incentive amount, and the “link” line to match their referral mechanics, while keeping the conversational pacing and screenshot aesthetic that drives attention in Stories.

When to Use This Template

1Great for launching a referral program for an app or subscription, where the “friend-to-friend” chat format makes the incentive feel trustworthy.
2Ideal for prospecting campaigns to cold audiences: the first bubble opens a curiosity loop before revealing the sign-up step.
3Perfect for promoting member-get-member perks (credits, discounts, free months) because the savings line is framed as a real user benefit.
4Useful for reactivating existing users by positioning the referral link as a simple, low-effort action inside a conversation.

Marketing Strategy

This template works because it hijacks a high-attention native pattern: a messaging screenshot. For unaware audiences at top-of-funnel, the opening question (“how can I do this…?”) creates a curiosity gap without sounding like an ad. The reply “my only regret is not starting sooner” provides lightweight social proof in a believable peer voice, reducing skepticism. Finally, the concrete $75 benefit delivers a clear, quantifiable savings trigger—strong enough to motivate a click while still framed as a user-to-user tip. The format also follows best practices for mobile: short bubbles, scannable sequencing, and UI cues (avatars, timestamps) that increase perceived authenticity and stop-the-scroll performance in Stories placements.

AwarenessUnawareMessaging AppSocial Group ChatReferral ProgramSocial ProofCuriositySavings

Best For

Designed for mobile-first consumers who trust recommendations from friends and group chats more than traditional ads. Best for audiences 18–40 who use messaging daily, are price-sensitive, and are open to trying a new app or subscription if the sign-up feels simple and the perk is clear.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 TikTok4/5

How to Customize

✓Rename the group header to match your community (e.g., “Beta Testers”, “Campus Crew”) to make the screenshot feel native to your niche.
✓Replace “Juniper” with your app name and keep it in the first question bubble—this placement maximizes curiosity-driven attention.
✓Swap the $75 line with your real referral mechanic (free month, credits, % off) but keep it numeric and specific for maximum savings impact.
✓Use real customer names (first name only) in the reply bubble and keep the “wish I started sooner” phrasing to preserve social-proof realism.
✓If your CTA is “Try free,” adjust the second bubble to emphasize a no-risk step (e.g., “takes 30 seconds, cancel anytime”) to reduce friction.

Use this template

Free — No credit card required