What ad formats work best for SaaS and apps?

The most effective SaaS ads show interface screenshots, quick demos or concrete user results. Mimero's software templates include layouts optimized for CTAs like "Free trial" and "Request demo".

Should I showcase features or social proof in software ads?

Combining both works best: use features for cold audiences and social proof (reviews, client logos, metrics) for retargeting. Our templates cover both approaches.

How many software, saas & apps templates does Mimero have?

Mimero has hundreds of curated templates specifically for the software, saas & apps sector, selected from the world's top brands and updated weekly.

How can I customize software, saas & apps templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

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Split-screen Story ad: stressed person in bed with many phones vs same person sleeping, with chat-bubble timeline text overlays

Email Management Sleep Relief Ad Template - Story

9:16Software, SaaS & AppsAwarenessUnaware

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Free — No credit card required

About This Template

This Story-format template promotes an email management or productivity app by framing the benefit as better sleep. The creative uses a clear split-screen “before vs after” narrative: on the left, a stressed person in bed is surrounded by multiple phones in a dark, moody scene; on the right, the same person sleeps peacefully in softer light. Large serif headlines (“How I sleep without/with…”) anchor each side, making the comparison instantly readable on mobile. The stacked chat-bubble overlays act like a timeline of intrusive thoughts and late-night inbox checks, turning information overload into a relatable, almost humorous confession. This leverages curiosity and relief triggers at top-of-funnel awareness: viewers who didn’t realize their inbox habits are the problem can self-identify within seconds. The design is easy to brand-swap—replace the app name, adjust the message bubbles to match your product’s workflow (inbox zero, AI triage, scheduled summaries), and keep the strong contrast between chaos and calm to preserve the emotional payoff.

When to Use This Template

1Perfect for introducing an AI email assistant to cold audiences, using the sleep before/after to make the benefit instantly tangible.
2Ideal for campaigns targeting “inbox anxiety” and after-hours work habits; the message timeline mirrors real user behavior and increases self-recognition.
3Great for app store acquisition ads: swap the chat bubbles for key features (auto-prioritize, summarize, snooze) while keeping the split-screen payoff.
4Works well for retargeting stressed professionals: replace the left-side bubbles with objections ("too many threads") and the right side with the promised outcome ("asleep by 9:05").

Marketing Strategy

This creative wins by externalizing a hidden pain: inbox overload shows up as sleeplessness. The split-screen before/after instantly communicates the promise without requiring prior product awareness, making it ideal for top-of-funnel, unaware audiences. The left side stacks message-style bubbles that mimic intrusive thoughts and late-night checking, triggering recognition (“that’s me”) and curiosity about the solution. The right side delivers emotional relief—calm lighting, relaxed posture, and a simple “fell asleep” outcome—reinforcing the payoff in one glance. It follows a best-practice sequence: problem visualization → relatable proof via timeline → clear contrast → brand recall. For SaaS acquisition, this approach reduces perceived complexity; instead of selling features, it sells a life improvement, which typically lifts stop rate and click intent on mobile Story placements.

AwarenessUnawareProductivity AppEmail ManagementSleep RelaxationReliefBefore AfterCuriosity

Best For

Designed for busy professionals and knowledge workers who check email late at night and feel mentally “on call.” It fits people who value calm routines, want inbox control without complex setup, and respond to relatable, real-life scenarios more than technical feature lists.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 TikTok4/5Pinterest4/5

How to Customize

✓Keep the split at exact 50/50 and mirror the subject position on both sides; the symmetry is what makes the before/after comparison feel instant.
✓Rewrite the chat bubbles as timestamps that match your audience’s routine (e.g., 10:30 pm for parents, 1:00 am for founders) to increase self-identification.
✓Swap the left-side bubbles to show specific inbox pains ("follow-ups", "CC storms", "urgent pings") and the right side to show the app’s outcome ("digest sent", "priority cleared").
✓Replace the serif headline with your brand font but preserve the large two-line hierarchy; it’s crucial for fast Story readability over dark imagery.
✓Place your product UI screenshot as a small card near the right-side bubbles to connect the emotional benefit with a concrete feature without cluttering the layout.

Use this template

Free — No credit card required