What ad formats work best for SaaS and apps?

The most effective SaaS ads show interface screenshots, quick demos or concrete user results. Mimero's software templates include layouts optimized for CTAs like "Free trial" and "Request demo".

Should I showcase features or social proof in software ads?

Combining both works best: use features for cold audiences and social proof (reviews, client logos, metrics) for retargeting. Our templates cover both approaches.

How many software, saas & apps templates does Mimero have?

Mimero has hundreds of curated templates specifically for the software, saas & apps sector, selected from the world's top brands and updated weekly.

How can I customize software, saas & apps templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

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Warm terracotta gradient Story ad with “Claude 3.5 Sonnet” headline, black Try for free button, and a feature list highlighting Writing.

AI Writing Assistant Try Free Ad Template - Story

9:16Software, SaaS & AppsAwarenessSolution Aware

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Free — No credit card required

About This Template

This 9:16 Story template promotes an AI writing assistant with a “try free” acquisition hook. The design uses a warm terracotta gradient header with subtle grain, a premium serif headline, and a high-contrast black rounded CTA button centered below the promise. The lower half switches to a clean off-white panel that mimics a feature selector: “Writing” is highlighted while surrounding options (search, coding, image upload, content creation, summarization) appear faded, instantly communicating breadth while keeping the focus on one core use case. Strategically, the creative is built for top-of-funnel, solution-aware audiences who already want an AI tool but are comparing options. Curiosity (“most intelligent AI available”) and convenience (multiple tasks in one place) drive the scroll-stopping message, while the free trial CTA reduces risk and friction. Brands can customize quickly by swapping the hero claim, highlighting a different feature, and matching the gradient/CTA colors to their UI palette while keeping the two-panel structure that balances emotion and clarity.

When to Use This Template

1Ideal for a new AI writing tool launch where you need one bold claim plus a frictionless “Try free” CTA to drive first clicks.
2Perfect for feature-led awareness campaigns: highlight “Writing” while showing adjacent capabilities to signal an all-in-one assistant without overcrowding the layout.
3Great for retargeting site visitors who compared tools—swap the headline to a stronger proof point while keeping the same clean feature selector visual.
4Works well for app store or landing-page traffic campaigns because the lower panel feels like a real product UI, boosting credibility at a glance.

Marketing Strategy

This template converts attention into low-friction trials by pairing aspiration with clarity. The hero line (“do your best work…”) targets solution-aware users who already believe AI can help, so the message focuses on superiority rather than explaining the category. The warm, editorial gradient and serif typography signal premium quality, while the stark black CTA creates a single, unmistakable action. The lower UI-like module leverages convenience and curiosity: it shows multiple capabilities but visually “locks” onto Writing, helping viewers self-identify a primary use case in seconds. For top-of-funnel awareness, that combination—big promise + immediate feature context—reduces cognitive load and increases intent, setting up a smooth handoff to a landing page where proof and pricing can do the rest.

AwarenessSolution AwareAi AssistantWriting ProductivityContent CreationCuriosityAspirationConvenience

Best For

Designed for knowledge workers and creators who write daily—marketers, founders, students, and product teams—seeking a smarter way to draft, edit, and summarize. They’re solution-aware, comparing AI assistants, and respond to clear feature framing plus low-risk entry via a free trial.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 TikTok4/5Pinterest4/5

How to Customize

✓Replace the top product name line with your app name and keep the small icon mark on the left to preserve the premium, brand-led header.
✓Swap the main headline with a measurable outcome (e.g., “Write 2x faster”) while keeping the same serif styling to maintain the editorial feel.
✓Change the highlighted module from “Writing” to your strongest feature (e.g., “Summarization”) and reorder the faded items to match your product menu.
✓Match the CTA button color to your brand accent, but keep high contrast against the warm gradient so the button remains the visual anchor.
✓Use the lower panel to add a subtle micro-proof (e.g., “Trusted by 50k teams”) in the empty space without breaking the clean UI look.

Use this template

Free — No credit card required