What ad formats work best for SaaS and apps?

The most effective SaaS ads show interface screenshots, quick demos or concrete user results. Mimero's software templates include layouts optimized for CTAs like "Free trial" and "Request demo".

Should I showcase features or social proof in software ads?

Combining both works best: use features for cold audiences and social proof (reviews, client logos, metrics) for retargeting. Our templates cover both approaches.

How many software, saas & apps templates does Mimero have?

Mimero has hundreds of curated templates specifically for the software, saas & apps sector, selected from the world's top brands and updated weekly.

How can I customize software, saas & apps templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

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Health Tracking App Daily Timeline Ad Template - Story

9:16Software, SaaS & AppsAwarenessUnaware

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Free — No credit card required

About This Template

This Story-format ad template is built for a health tracking or wellness app that helps users understand their day through a clean activity timeline. A soft beige background creates calm, while the oversized black headline (“The perfect day does exist”) delivers an aspirational promise in a minimalist, editorial style. Centered below, a dark-mode smartphone UI screenshot showcases a vertical timeline with clear event cards (wake up, breakfast tag, running stats, nap, dinner), making the product instantly understandable even to unaware audiences. A floating “Running” card overlaps the phone to spotlight a key metric moment and add depth without clutter. The layout is intentionally spacious, with ample negative space and a brand wordmark area at the bottom—ideal for app names, logos, or a short CTA. Psychologically, it blends curiosity (“what is a perfect day?”) with self-improvement and aspiration, perfect for TOF awareness campaigns. Customize by swapping the UI mock, highlighting your signature metric card, and aligning the headline with your app’s core habit (sleep, steps, nutrition, stress).

When to Use This Template

1Ideal for top-of-funnel awareness ads introducing a wellness app, because the single headline plus UI timeline explains the value in seconds.
2Great for promoting a new “daily timeline” feature update—swap the floating card to highlight the newest metric (stress score, sleep debt, recovery).
3Perfect for habit-building challenges (e.g., “7 days to a better routine”) by replacing the headline with a challenge hook while keeping the calm, premium feel.
4Works well for retargeting warm viewers with a specific activity outcome—use the overlay card to show real stats like duration, calories, or heart rate.

Marketing Strategy

This creative is optimized for TOF awareness and an “unaware” audience because it teaches the product in one glance: a calm headline sets an aspirational goal, and the on-screen timeline immediately shows how the app fits into real life. Curiosity is triggered by the bold statement (“The perfect day does exist”), prompting viewers to look for the explanation in the UI. Self-improvement is reinforced through visible, quantified moments (run duration, calories, bpm), which makes the benefit feel measurable rather than vague. The muted palette and generous negative space signal a premium, trustworthy wellness brand—key for apps that ask users to track sensitive routines. Best-practice-wise, it uses a single focal point (the phone), a clear hierarchy, and one highlighted feature card to guide attention without overwhelming the viewer.

AwarenessUnawareHealth Tracking AppDaily TimelineFitness Activity LoggingAspirationCuriositySelf Improvement

Best For

Designed for wellness-curious users who want structure and clarity in their daily habits—sleep, movement, nutrition, and recovery. It suits iOS/Android app shoppers who respond to clean, premium design and like seeing concrete metrics before they commit. Especially relevant to busy professionals and fitness-minded people tracking progress without complexity.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 TikTok4/5Pinterest4/5

How to Customize

✓Replace the floating “Running” overlay with your highest-retention feature (e.g., Sleep Score, Stress Check-in) to keep the same depth effect while matching your USP.
✓Keep the headline to two short lines in a large, modern sans-serif; this template relies on big type and negative space for premium impact.
✓Swap the beige background to a near-neutral from your brand palette (sand, off-white, light gray) so the dark UI screenshot remains the highest-contrast anchor.
✓Edit the timeline entries to mirror your ideal user journey (e.g., “Morning breathwork”, “Hydration goal hit”) so viewers instantly imagine using the app.
✓Use the bottom wordmark area for a short CTA lockup like “Learn more” or “Get your day in one view” without adding extra blocks of text.

Use this template

Free — No credit card required