What ad formats work best for SaaS and apps?

The most effective SaaS ads show interface screenshots, quick demos or concrete user results. Mimero's software templates include layouts optimized for CTAs like "Free trial" and "Request demo".

Should I showcase features or social proof in software ads?

Combining both works best: use features for cold audiences and social proof (reviews, client logos, metrics) for retargeting. Our templates cover both approaches.

How many software, saas & apps templates does Mimero have?

Mimero has hundreds of curated templates specifically for the software, saas & apps sector, selected from the world's top brands and updated weekly.

How can I customize software, saas & apps templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

Yes, you can start for free with included credits. No credit card is required to sign up.

Project Management App Productivity Ad Template - Story

9:16Software, SaaS & AppsAwarenessUnaware

Use this template

Free — No credit card required

About This Template

This 9:16 Story template is built for a project management or team collaboration SaaS that wants fast, top-of-funnel attention. A rich purple-to-violet gradient fills the background, while oversized white headline typography (“Manage campaigns”) instantly communicates the core benefit in two words. The lower half showcases a clean, rounded-corner UI mockup of a “Product launch” board with list items and small avatar thumbnails, supported by two simple feature tiles (a circular progress chart and a calendar icon). The design balances brand feel and product clarity: minimal copy, high contrast, and a strong product screenshot to make the promise believable. Psychologically, it leans on simplicity and organization—viewers can immediately picture work being structured and progress being tracked. This approach works well for busy marketers, PMs, and small teams who scroll quickly and need a clear “what is it?” moment. Customize by swapping the headline to match your primary use case (content calendar, sprint planning, client approvals), replacing the UI screenshot with your dashboard, and aligning accent icons with your feature set while keeping the bold gradient for stopping power.

When to Use This Template

1Ideal for a new SaaS launch targeting marketers: the “Manage campaigns” headline plus UI board screenshot makes the value proposition instant.
2Perfect for driving awareness to a campaign management feature set (calendar + progress tracking), using the icon tiles as quick visual proof.
3Great for app-install or signup top-of-funnel ads where you need one bold promise and one clean interface preview—no dense copy required.
4Works well for retargeting visitors who bounced: swap the headline to a specific workflow (e.g., “Plan your product launch”) and keep the same UI focus.

Marketing Strategy

The creative is optimized for TOF awareness and an “unaware” audience: it doesn’t assume prior knowledge, it simply states the job-to-be-done (“Manage campaigns”). The bold purple gradient stops the scroll, while the oversized white headline delivers instant comprehension at a glance. Credibility is built through a clean, realistic dashboard preview and small feature cues (progress ring + calendar), which act as visual proof without heavy explanation. This combination leverages the triggers of simplicity and organization—viewers can immediately imagine fewer scattered spreadsheets and clearer ownership. The minimal copy respects mobile attention limits and follows best practice for Story placements: one core promise, one product proof, one brand anchor.

AwarenessUnawareProject Management DashboardTask TrackingTeam CollaborationProductivityOrganizationSimplicity

Best For

Designed for marketers, project managers, and small-to-mid teams evaluating tools to organize launches and ongoing campaigns. Best for busy professionals who want a clear, modern interface and quick proof that tasks, timelines, and ownership can be managed in one place.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 TikTok4/5

How to Customize

✓Replace “Manage campaigns” with a single, benefit-led verb phrase that matches your ICP (e.g., “Ship launches faster” or “Align your team weekly”)—keep it to 2–3 words for the same impact.
✓Swap the “Product launch” board screenshot with your most recognizable view (calendar, kanban, timeline) and ensure at least one list row and avatar are visible at Story size.
✓Use the two left tiles to spotlight your top differentiators: change the progress ring to “Goals/OKRs” or “Reporting,” and the calendar icon to “Automations” or “Approvals,” keeping the simple icon style.
✓Keep white UI cards on the purple gradient; if you change the background to your brand color, preserve strong contrast so the headline remains readable.
✓Add a short CTA pill near the bottom (e.g., “Get started” or “Try free”) in the orange accent to create a single, clear action cue.

Use this template

Free — No credit card required