What ad formats work best for SaaS and apps?

The most effective SaaS ads show interface screenshots, quick demos or concrete user results. Mimero's software templates include layouts optimized for CTAs like "Free trial" and "Request demo".

Should I showcase features or social proof in software ads?

Combining both works best: use features for cold audiences and social proof (reviews, client logos, metrics) for retargeting. Our templates cover both approaches.

How many software, saas & apps templates does Mimero have?

Mimero has hundreds of curated templates specifically for the software, saas & apps sector, selected from the world's top brands and updated weekly.

How can I customize software, saas & apps templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

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Dark Story ad with wavy contour background, Strava and Runna app icons, white comparison text, and a "Download Now" button.

Running Training App Convenience Ad Template - Story

9:16Software, SaaS & AppsAwarenessUnaware

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Free — No credit card required

About This Template

This 9:16 Story template is built for a running training mobile app and uses a smart “if you use X, you should use Y too” comparison to capture unaware audiences. The design is intentionally dark and minimal: a charcoal gradient background with subtle topographic wave lines keeps attention on the message and the two recognizable app-icon blocks. Bold white sans-serif typography is split into two lines, creating a simple reading path from the first hook to the recommendation. A bright orange icon on the left provides high-contrast salience, while the teal-green app icon on the right signals the “new” solution. The rounded, pill-shaped CTA button (“Download Now”) is centered low for thumb-friendly tapping and clear next-step intent. Psychologically, this creative leverages convenience and curiosity—viewers who already track runs are primed to wonder what they’re missing for training plans—plus a light social-proof effect by referencing an established tool. Brands can customize by swapping the two app icons (current habit vs. upgrade), adjusting the hook line, and matching the accent colors to their UI, while keeping the same clean hierarchy for fast Story comprehension.

When to Use This Template

1Ideal for acquisition campaigns targeting runners who already track activities; the familiar app reference lowers friction and boosts relevance fast.
2Perfect for top-of-funnel “habit hijack” messaging: position your training-plan app as the natural next step after basic tracking.
3Great for app-store traffic ads where a single, clear CTA is needed; the bottom-centered button supports immediate clicks.
4Works well for partnership or integration announcements (e.g., “works with your tracker”) because the two-icon layout communicates compatibility instantly.

Marketing Strategy

This template wins by “borrowing” an existing behavior: people who already track runs are pre-qualified, so the message doesn’t need heavy education. The hook creates curiosity through a simple conditional—if you use this, you’ll want that—making the upgrade feel obvious and low effort (convenience trigger). Referencing a well-known tracking app also adds lightweight social proof and relevance, which is ideal for TOF awareness with an unaware audience. Best-practice execution is clear: dark, distraction-free background; two large app icons to visually encode the comparison; short, conversational lines that scan in seconds; and a single, prominent CTA to drive app installs. The result is a fast-understood Story creative built to convert impulse interest into a tap.

AwarenessUnawareFitness AppRunning TrainingMobile AppConvenienceCuriositySocial Proof

How to Customize

✓Swap the left icon to the audience’s current habit (e.g., Garmin/Apple Fitness/Google Fit) and keep the right icon as your app to preserve the comparison logic.
✓Rewrite the first line to match your ICP’s behavior: “If you already track your runs…” or “If you log workouts…”—keep the ellipsis to create a scroll-stopping pause.
✓Match the right-side icon glow/accent to your brand color, but maintain high contrast against the dark background so the app stands out in Stories.
✓Replace “Download Now” with “Start Free Plan” if you offer onboarding; the pill button style supports short, action-first CTAs.
✓Add a small integration note under the main text (e.g., “Syncs automatically”) without exceeding one extra line to keep scan speed.

Use this template

Free — No credit card required