What ad formats work best for SaaS and apps?

The most effective SaaS ads show interface screenshots, quick demos or concrete user results. Mimero's software templates include layouts optimized for CTAs like "Free trial" and "Request demo".

Should I showcase features or social proof in software ads?

Combining both works best: use features for cold audiences and social proof (reviews, client logos, metrics) for retargeting. Our templates cover both approaches.

How many software, saas & apps templates does Mimero have?

Mimero has hundreds of curated templates specifically for the software, saas & apps sector, selected from the world's top brands and updated weekly.

How can I customize software, saas & apps templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

Yes, you can start for free with included credits. No credit card is required to sign up.

Peach Story ad with pastel pill buttons reading “A few workflows… click”, arrow icons, and orange “Get started free” button.

Workflow Automation Get Started Free Ad Template - Story

9:16Software, SaaS & AppsAwarenessUnaware

Use this template

Free — No credit card required

About This Template

This 9:16 Story template is designed for a workflow automation or app-integration SaaS that wants to convert curiosity into a first click. The layout uses a warm peach/orange solid background with playful, rounded “UI button” pills in pastel cream, lavender, mint, and white, each containing short headline fragments (“A few”, “workflows”, “to make it all”, “click”). Minimal arrow icons reinforce the idea of simple steps and direction, while the bold orange rounded CTA button near the bottom (“Get started free”) anchors the conversion goal. The typography is clean and heavy-weight, optimized for fast mobile scanning. Strategically, this creative leans on simplicity and productivity triggers: it promises that only “a few workflows” are needed to make work effortless. That makes it strong for top-of-funnel, unaware audiences who don’t yet know they need automation—visual metaphors (buttons, toggles, arrows) explain the product category without technical jargon. Brands can customize by swapping the pastel button colors with their UI palette, replacing the microcopy with 3–4 key use cases, and adding integration logos while keeping the playful, low-friction feel.

When to Use This Template

1Ideal for promoting a “start free” workflow automation offer, with the oversized orange CTA button doing most of the conversion work on mobile.
2Perfect for introducing app integrations to cold audiences—button-like labels and arrows visually explain ‘connect and click’ without feature lists.
3Great for awareness campaigns aimed at busy operators (ops, marketing, founders) where the promise is reduced manual work in just a few steps.
4Strong for retargeting landing-page visitors with a simplified message: swap the pill text for 3 core outcomes (save time, fewer errors, faster handoffs).

Marketing Strategy

This template works because it turns an abstract category (automation) into familiar UI cues—buttons, toggles, and arrows—so an unaware audience instantly understands “click-to-connect” without reading specs. The fragmented headline structure mimics quick taps and micro-steps, reinforcing the simplicity trigger and reducing perceived effort. In a top-of-funnel context, the message avoids heavy claims and focuses on an easy first win (“a few workflows”) paired with a low-friction CTA (“Get started free”), a best practice for cold traffic. The warm orange palette adds energy and optimism while the pastel controls keep the product feeling friendly rather than enterprise-complex. The single, dominant CTA creates a clear visual hierarchy that improves story performance and click-through on mobile.

AwarenessUnawareWorkflow AutomationUi ButtonsApp IntegrationSimplicityProductivityCuriosity

Best For

Designed for small teams and busy professionals who juggle repetitive tasks across multiple apps and want a quick, low-risk way to try automation. It fits operators, marketers, and founders who respond to simple visual explanations and a frictionless free start rather than deep technical specs.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 TikTok4/5Pinterest4/5

How to Customize

✓Replace the four pill texts with a step-by-step value path (e.g., “Connect apps” / “Set rules” / “Auto-run tasks” / “Done”) to match your onboarding flow.
✓Swap the mint/lavender/cream pill colors to your product UI palette, but keep the dark outline for contrast on the peach background.
✓Turn the large right-side arrow circle into an integration hint by placing a small app logo inside (one per variant) to test curiosity.
✓Keep the CTA in a saturated warm color; if you change the background, preserve strong contrast so the button remains the focal point.
✓Add a small line under the CTA (e.g., “No credit card”)—the template has ample negative space to reduce trial friction.

Use this template

Free — No credit card required