What ad formats work best for SaaS and apps?

The most effective SaaS ads show interface screenshots, quick demos or concrete user results. Mimero's software templates include layouts optimized for CTAs like "Free trial" and "Request demo".

Should I showcase features or social proof in software ads?

Combining both works best: use features for cold audiences and social proof (reviews, client logos, metrics) for retargeting. Our templates cover both approaches.

How many software, saas & apps templates does Mimero have?

Mimero has hundreds of curated templates specifically for the software, saas & apps sector, selected from the world's top brands and updated weekly.

How can I customize software, saas & apps templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

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Square dark-blue ad with split real vs fake website screenshots and a red phishing warning card, plus blue CTA button.

Browser Protection Phishing Warning Ad Template - Square

1:1Software, SaaS & AppsAwarenessUnaware

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Free — No credit card required

About This Template

This square cybersecurity ad template promotes a browser protection app (Guardio) focused on detecting AI-generated scam websites and stopping phishing attempts before users enter sensitive data. The design uses a dark navy bokeh background to signal “online risk,” paired with crisp white headline typography for immediate readability. The center is a split-screen comparison: a “Real Site” browser screenshot on the left and a “Fake Site Detected” version on the right, topped with a high-contrast red alert card featuring a shield icon and warning text. This visual proof makes the threat feel concrete and current, tapping fear and safety/security triggers while keeping the promise simple: fast detection in milliseconds. Built for top-of-funnel awareness among unaware users, the template educates through a quick side-by-side demonstration rather than technical jargon. The rounded blue CTA button at the bottom (“See if your browser is safe”) lowers friction and invites a risk-check action. Brands can customize by swapping the example site, adjusting the warning copy, and aligning the alert and CTA colors with their UI.

When to Use This Template

1Ideal for TOF awareness campaigns about AI-driven phishing, using the real-vs-fake comparison to make the risk instantly understandable.
2Great for browser extension acquisition ads: the prominent bottom CTA encourages a quick safety check without requiring prior product knowledge.
3Effective for retargeting “site safety” searchers on Facebook/Instagram, reinforcing trust with a clear blocked-warning proof point.
4Useful for seasonal scam spikes (holiday shopping, big sale events), by swapping the showcased marketplace site and keeping the same alert overlay.

Marketing Strategy

This template works because it turns an abstract cybersecurity threat into a concrete, visual “proof moment.” The split-screen real-versus-fake layout leverages curiosity (“what changed?”) while the red shield alert triggers fear and loss aversion—powerful motivators when the risk is identity theft or payment fraud. For top-of-funnel, unaware audiences, the headline avoids jargon and frames the problem in a simple rule (“If it looks real…”), making the message memorable and shareable. Best-practice-wise, it pairs a strong claim (“spots AI-generated fake sites in milliseconds”) with an on-screen consequence (blocked phishing) that acts like a product demo. The single, low-friction CTA (“See if your browser is safe”) aligns with awareness stage behavior: users aren’t ready to buy yet, but they will take a quick safety check, opening the door to install or learn more.

AwarenessUnawareCybersecurityBrowser ProtectionPhishing DetectionFearSafety SecurityCuriosity

Best For

Designed for everyday online shoppers and non-technical users who browse deals, marketplaces, and social links and may not recognize sophisticated phishing pages. It also fits privacy-conscious professionals who want lightweight, browser-level protection with clear, immediate warnings rather than complex security dashboards.

Platform Suitability

Instagram Feed5/5 Facebook Feed5/5 LinkedIn5/5

How to Customize

✓Swap the marketplace screenshot with the most common scam target in your region (bank login, delivery tracking, ticketing) while keeping the left/right “Real vs Fake” labels for clarity.
✓Keep the red alert card as the primary focal point; if you change brand colors, preserve high contrast against the dark background so the warning reads instantly.
✓Replace the subheadline “in milliseconds” with a specific measurable claim (e.g., “blocks suspicious pages before you click Sign in”) to match your product’s strongest proof.
✓Edit the CTA to a diagnostic action that matches your funnel (e.g., “Run a free safety scan” or “Check this link”) while keeping the button large and centered.
✓If your product is B2B, change the example to a company login portal and adjust the blocked message to mention credential theft to fit LinkedIn audiences.

Use this template

Free — No credit card required