What ad formats work best for SaaS and apps?

The most effective SaaS ads show interface screenshots, quick demos or concrete user results. Mimero's software templates include layouts optimized for CTAs like "Free trial" and "Request demo".

Should I showcase features or social proof in software ads?

Combining both works best: use features for cold audiences and social proof (reviews, client logos, metrics) for retargeting. Our templates cover both approaches.

How many software, saas & apps templates does Mimero have?

Mimero has hundreds of curated templates specifically for the software, saas & apps sector, selected from the world's top brands and updated weekly.

How can I customize software, saas & apps templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

Yes, you can start for free with included credits. No credit card is required to sign up.

Story ad with runner selfie background, POV headline, before/after pace stat cards, curved arrow, and Download Now button

Running Plan Progress Tracking Ad Template - Story

9:16Software, SaaS & AppsAwarenessSolution Aware

Use this template

Free — No credit card required

About This Template

This 9:16 Story template promotes a running training app by turning “progress” into something instantly visual. A full-bleed outdoor selfie of a runner sets an authentic, lifestyle-first tone, while a smaller inset “before” photo is framed with a white border and connected via a curved arrow to a larger “after” stats bar. The black, rounded metric panels (distance, time, avg pace) look like familiar fitness-tracker UI, making the improvement feel measurable and believable. The headline starts with “POV,” borrowing native social language to hook attention at top-of-funnel awareness, then delivers the transformation/achievement trigger (“followed your plan for 8 weeks”). A large pill-shaped “Download Now” button anchors the bottom for a clear next step without clutter. Brands can customize by swapping in their app name, goal distance, and real user pace gains, or by adapting the inset to show week 1 vs week 8 screenshots. Keep the high-contrast black stat bars and white outline elements to preserve readability over busy outdoor backgrounds.

When to Use This Template

1Perfect for promoting an 8-week 5K plan, using the “before vs after pace” overlay to show tangible improvement at a glance.
2Ideal for app install campaigns where credibility matters—fitness-style stat cards make the claim feel data-backed without needing long copy.
3Great for creator-style UGC ads: swap the runner selfie and keep the POV headline to match native Stories/TikTok behavior.
4Strong for retargeting people who viewed your plan page but didn’t download, by reframing the offer as an achievable transformation with clear metrics.

Marketing Strategy

This creative works because it turns an abstract promise (“get faster”) into concrete, familiar metrics (distance, time, avg pace). The before/after comparison and connecting arrow activate the transformation and achievement triggers, while the UI-like stat bars borrow credibility from fitness-tracker interfaces. In a TOF awareness context for solution-aware users, the POV headline feels native to social feeds and quickly frames the scenario without explaining the product in detail. The lifestyle selfie adds authenticity and aspiration, suggesting the results are attainable for everyday runners. Best practices shown here include strong hierarchy (hook at top, proof in the middle, CTA at bottom), high-contrast overlays for readability on busy backgrounds, and a single, unambiguous install CTA that matches app-growth objectives.

AwarenessSolution AwareFitness AppRunning TrainingProgress TrackingTransformationAchievementMotivation

Best For

Designed for mobile-first runners and fitness beginners who want a structured plan and proof that it works. Best for 18–40 users who track pace and time, respond to social-native hooks, and are willing to download an app if results feel realistic and achievable.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 TikTok5/5Pinterest4/5

How to Customize

✓Replace the top line with your exact plan name (e.g., “Couch to 5K”) and keep the “POV:” prefix to preserve the native social hook.
✓Swap the inset card to show Week 1 stats and the large bar to show Week 8 stats; keep the curved arrow to reinforce the improvement narrative.
✓Match the stat bar labels to your app’s terminology (pace, splits, HR) so the overlay feels like an authentic screenshot.
✓Use a bright brand accent for the arrow or button outline only—keeping the stat panels black maintains legibility over outdoor photos.
✓If targeting beginners, show modest but believable gains (e.g., 20–60 sec/km) to avoid skepticism while still signaling progress.

Use this template

Free — No credit card required