What ad formats work best for SaaS and apps?

The most effective SaaS ads show interface screenshots, quick demos or concrete user results. Mimero's software templates include layouts optimized for CTAs like "Free trial" and "Request demo".

Should I showcase features or social proof in software ads?

Combining both works best: use features for cold audiences and social proof (reviews, client logos, metrics) for retargeting. Our templates cover both approaches.

How many software, saas & apps templates does Mimero have?

Mimero has hundreds of curated templates specifically for the software, saas & apps sector, selected from the world's top brands and updated weekly.

How can I customize software, saas & apps templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

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Navy Story ad with STRAVA + Runna logos, white headline, orange gradient Download Now button, and a weekly plan app UI card.

Running Training App Beginner Support Ad Template - Story

9:16Software, SaaS & AppsConsiderationSolution Aware

Use this template

Free — No credit card required

About This Template

This 9:16 Story ad template promotes a running training and fitness-tracking mobile app partnership, built to convert solution-aware users in the consideration stage. The design uses a deep navy full-bleed background with bold, high-contrast white logos at the top, a supportive headline (“Anyone can become a runner…”) in clean sans-serif type, and a prominent orange-to-yellow gradient CTA button reading “Download Now.” A realistic app interface card anchors the lower half, showing a structured Week 2 plan with colored workout labels (intervals, strength, easy run, long run) and progress metrics—visual proof that the app provides a clear path and accountability. This creative works because it combines motivation (inclusive promise), self-improvement (training plan), and goal tracking (weekly progress UI) without overwhelming the viewer. The CTA is unmistakable and thumb-friendly for Stories. Customize by swapping logos for your brand, replacing the UI screenshot with your own plan view, and adjusting the orange accent to your primary color while keeping the dark background for premium contrast and readability.

When to Use This Template

1Ideal for a co-branded app integration announcement, with the two logos top-aligned and a single, clear “Download Now” action.
2Perfect for promoting a beginner running plan: the Week 2 schedule screenshot instantly communicates structure and reduces intimidation for new runners.
3Great for retargeting visitors who viewed your training plans—showing progress bars and workout variety reinforces credibility at MOF.
4Strong for app-store acquisition campaigns where a clean UI preview and high-contrast CTA outperform lifestyle imagery on Stories.

Marketing Strategy

The template is engineered for consideration-stage, solution-aware users who already want a running plan but need confidence that the app will keep them on track. The inclusive promise (“Anyone can become a runner”) lowers self-doubt, while the in-app Week 2 schedule provides concrete, visual evidence of structure and progression—key for motivation and self-improvement. Goal-tracking cues (progress bars, workout counts, distance) act as instant proof of accountability, which reduces perceived effort and uncertainty. The high-contrast gradient CTA isolates one action (“Download Now”), aligning with best practices for Story placements: minimal choices, large tap target, and immediate clarity. Co-brand logo placement adds credibility via implied endorsement, strengthening trust without needing testimonials.

ConsiderationSolution AwareFitness Tracking AppRunning Training PlanMobile App InterfaceMotivationSelf ImprovementGoal Tracking

Best For

Designed for beginner-to-intermediate runners and fitness-minded people who want a guided plan and measurable progress. It speaks to busy users who prefer a clear weekly schedule, checkpoints, and a simple “download” next step rather than long explanations.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 TikTok4/5Pinterest4/5

How to Customize

✓Replace the top logos with your app name plus a partner logo; keep the “A + B” structure to preserve the co-brand credibility cue.
✓Swap the Week plan screenshot with your most visually structured screen (schedule/progress), since the card is the main proof element in this layout.
✓Keep the CTA as a wide, centered pill button; if you change colors, maintain a warm gradient against the navy background for maximum contrast.
✓Edit the headline to a beginner-friendly promise (e.g., “Start running in 4 weeks”) while keeping two short lines for fast Story readability.
✓Match the small colored workout markers in the UI to your brand palette so the screenshot feels native to your product.

Use this template

Free — No credit card required