What ad formats work best for SaaS and apps?

The most effective SaaS ads show interface screenshots, quick demos or concrete user results. Mimero's software templates include layouts optimized for CTAs like "Free trial" and "Request demo".

Should I showcase features or social proof in software ads?

Combining both works best: use features for cold audiences and social proof (reviews, client logos, metrics) for retargeting. Our templates cover both approaches.

How many software, saas & apps templates does Mimero have?

Mimero has hundreds of curated templates specifically for the software, saas & apps sector, selected from the world's top brands and updated weekly.

How can I customize software, saas & apps templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

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Square ad with “SPOT THE FAKE?” headline, green button, two dark shopping app panels, and a green footer security message.

Scam Website Blocker Spot the Fake Ad Template - Square

1:1Software, SaaS & AppsAwarenessUnaware

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Free — No credit card required

About This Template

This square ad template promotes a cybersecurity tool that protects shoppers from fake, AI-generated storefronts and fraudulent checkout pages. The design is intentionally clean and editorial: a white background with a high-contrast serif headline (“Can you SPOT THE FAKE?”) pulls the eye first, followed by a bright green pill-shaped CTA button reading “Protect your money.” The center of the layout uses two side-by-side mobile shopping panels with product cards, star ratings, and euro prices—set on dark UI blocks—to visually prime the viewer to compare and question what’s real. A deep green footer bar anchors the message with a credibility statement about hackers using AI and the product blocking threats in real time. Strategically, this is top-of-funnel awareness for an “unaware” audience: it leverages curiosity (spot the difference) plus fear/safety-security (money protection) without overwhelming technical jargon. Brands can customize by swapping the app name, replacing the shopping screenshots with their own detection example, and tuning the CTA to “Scan a link” or “Check a site” while keeping the strong green trust cue.

When to Use This Template

1Ideal for awareness campaigns about AI-generated scam sites, using the “spot the fake” challenge to stop the scroll.
2Perfect for promoting a browser/app protection feature, with the green CTA reinforcing trust and safety in one glance.
3Great for retargeting cautious online shoppers: the side-by-side shopping screens make the risk feel concrete and relatable.
4Useful for fintech or security newsletters driving to a landing page, thanks to the clean, headline-led layout that reads like an article cover.

Marketing Strategy

This creative works because it turns a complex threat (AI-generated scam sites) into a simple, interactive question: “Can you spot the fake?” That curiosity hook invites engagement without requiring prior knowledge—ideal for TOF awareness and an “unaware” audience. The immediate follow-up CTA, “Protect your money,” reframes cybersecurity as financial self-defense, activating fear/safety-security in a non-technical, benefits-first way. The duplicated shopping screenshots make the risk tangible and relatable to everyday browsing, while the green CTA and footer act as trust cues associated with protection and approval. The closing claim about blocking threats “in real time” adds authority and immediacy, positioning the product as a practical safeguard rather than a complicated IT tool—best practice for consumer security offers.

AwarenessUnawareCybersecurityOnline ShoppingMobile App InterfaceFearSafety SecurityCuriosity

Best For

Designed for frequent online shoppers and mobile-first consumers who browse marketplaces and deal sites and worry about scams. It fits security-curious users who aren’t actively searching for antivirus tools yet, but respond quickly to clear money-loss prevention messages.

Platform Suitability

Instagram Feed5/5 Facebook Feed5/5 LinkedIn4/5

How to Customize

✓Replace the two shopping panels with a “real vs fake” example from your product (URL preview, certificate warning, or checkout mismatch) to make the challenge more believable.
✓Keep the CTA as a green pill button; if you change the color, maintain high contrast against the white background to preserve the trust-and-action focal point.
✓Shorten the footer sentence to one punchy claim (e.g., “Blocks fake shops in real time”) if targeting mobile feeds where the bottom line may be cropped.
✓Swap the headline to a specific scenario (e.g., “Would you buy from this site?”) while keeping “SPOT THE FAKE” in bold caps for scroll-stopping hierarchy.
✓If your brand targets finance users, add a small badge near the CTA like “No data sold” or “Privacy-first” to reinforce security credibility.

Use this template

Free — No credit card required