What ad formats work best for SaaS and apps?

The most effective SaaS ads show interface screenshots, quick demos or concrete user results. Mimero's software templates include layouts optimized for CTAs like "Free trial" and "Request demo".

Should I showcase features or social proof in software ads?

Combining both works best: use features for cold audiences and social proof (reviews, client logos, metrics) for retargeting. Our templates cover both approaches.

How many software, saas & apps templates does Mimero have?

Mimero has hundreds of curated templates specifically for the software, saas & apps sector, selected from the world's top brands and updated weekly.

How can I customize software, saas & apps templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

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Invoice Payments Faster Ad Template - Story

9:16Software, SaaS & AppsConsiderationSolution Aware

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Free — No credit card required

About This Template

This 9:16 Story template is built for an accounting or invoicing SaaS that helps businesses pay bills and get paid faster. The design uses a clean white canvas with a bold, high-contrast headline (“Pay and get paid faster.”) set in a heavy sans-serif, reinforced by light-blue highlight blocks that draw the eye to the promise. A circular lifestyle photo on the right shows two workers in hi-vis vests reviewing a mobile device, instantly signaling “on-the-go approvals” and real-world business use. The small name line beneath the headline supports a case-study/credibility feel, while the underlined CTA at the bottom (“Start your 30 day free trial today”) targets mid-funnel consideration with a low-friction next step. Psychologically, it leans on convenience and time-saving triggers: faster cashflow, fewer admin delays, and a professional, trustworthy look. Brands can easily swap the logo, replace the photo with their industry (retail, trades, agencies), and tailor the headline to specific outcomes like “approve invoices in minutes” or “automate reminders.”

When to Use This Template

1Ideal for promoting a “get paid faster” feature update, using the highlighted headline to make the benefit instantly scannable in Stories.
2Perfect for trade, construction, or field-service audiences—swap the circular photo to match your customer and keep the mobile-workflow cue.
3Great for mid-funnel retargeting ads that move trial-ready visitors to action with a prominent 30-day free trial CTA.
4Works well for campaign themes around cashflow and admin reduction, where the clean layout communicates reliability and professionalism.

Marketing Strategy

This creative works because it leads with a single, outcome-first promise—“get paid faster”—which directly maps to the time-saving and convenience triggers that drive adoption of invoicing and payment tools. The minimalist white space and bold typography signal professionalism and trust, reducing perceived risk for finance-related software. The circular lifestyle image of workers reviewing a phone anchors the benefit in a real workflow, implying fast approvals anywhere. At MOF/consideration for solution-aware buyers, the template avoids heavy explanation and instead pairs a clear value prop with a low-friction “30 day free trial” CTA. That combination aligns with best practices: one primary message, one next step, and visual hierarchy that guides the eye from brand to benefit to action.

ConsiderationSolution AwareMobile App UseBusiness TeamworkPayment ProcessConvenienceTime SavingProfessionalism

Best For

Built for small business owners, operations managers, and finance admins who want faster invoice approvals and fewer payment delays. Best suited to solution-aware prospects comparing tools and ready to try a platform that streamlines cashflow from mobile or desktop.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 LinkedIn4/5

How to Customize

✓Replace the circular photo with your core vertical (agency desk setup, retail back office, restaurant manager) while keeping the “phone-in-hand” cue to reinforce mobile approvals.
✓Rewrite the highlighted headline using a measurable outcome (e.g., “Cut payment delays by 40%”)—the blue highlight blocks are perfect for short, punchy metrics.
✓Use the small line under the headline for a real customer name + company or a micro-proof statement (“Used by 5,000+ SMEs”) to strengthen credibility without adding clutter.
✓Keep the CTA underlined and short; swap to “Start free trial” or “Try it free” to increase thumb-stopping clarity in Stories.
✓Match the highlight color to your brand primary, but maintain strong contrast against the dark headline for readability.

Use this template

Free — No credit card required