What ad formats work best for SaaS and apps?

The most effective SaaS ads show interface screenshots, quick demos or concrete user results. Mimero's software templates include layouts optimized for CTAs like "Free trial" and "Request demo".

Should I showcase features or social proof in software ads?

Combining both works best: use features for cold audiences and social proof (reviews, client logos, metrics) for retargeting. Our templates cover both approaches.

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Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

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Split Story ad: white panel with running coach sliders and headline, right side golden-hour runner selfie in park

Running Coach App Personal Plan Ad Template - Story

9:16Software, SaaS & AppsAwarenessUnaware

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Free — No credit card required

About This Template

This 9:16 Story template is built to promote a running coaching app that creates personalized training plans. The design uses a clean white left panel with bold, modern sans‑serif typography and three “slider” UI modules—Goal, Running days, and Current 5k time—making the product feel like a real, usable interface. A warm, golden-hour lifestyle selfie on the right adds human energy and instant relatability, reinforcing the motivation and lifestyle triggers. Strategically, it’s top‑of‑funnel awareness for users who aren’t actively searching for coaching yet: the headline “Your personalized running coach” is simple, benefit-led, and immediately understandable. The UI sliders communicate customization at a glance (half marathon goal, 3 running days, 29:17 5k), reducing perceived complexity and increasing confidence that the app adapts to the runner. Brands can customize by swapping the goal labels (5k/10k/marathon), adjusting the slider values to match personas, replacing the selfie with a brand athlete photo, and updating the logo area. The overall balance of product UI + lifestyle proof makes it ideal for performance marketing on Stories.

When to Use This Template

1Great for app install campaigns targeting new runners, using the simple benefit headline plus a relatable selfie to stop the scroll.
2Ideal for promoting a “personal plan” feature: the three slider panels visually prove customization without heavy copy.
3Perfect for seasonal training pushes (spring/fall races), by swapping the goal slider to 10k, half, or marathon and updating the time benchmarks.
4Useful for retargeting website visitors with a persona-specific setup (e.g., 2–3 running days) to make the offer feel tailored.

Marketing Strategy

This creative sells personalization with immediate visual evidence. The slider-style UI blocks translate an abstract promise (“personalized coach”) into concrete inputs—goal distance, training frequency, and current 5K time—so viewers quickly understand how the app adapts to them. The golden-hour selfie adds aspiration and emotional warmth, signaling that training fits real life, not just elite athletes. It’s well suited to top-of-funnel and an unaware audience: the headline is plain, benefit-first, and avoids jargon, while the interface preview reduces uncertainty and perceived effort. The split-screen format follows best practices by pairing product proof (UI) with lifestyle context (runner), increasing trust and making the next step feel simple—perfect for a “Get started” CTA and app-install objective.

AwarenessUnawareFitness CoachingRunning TrainingMobile App InterfaceAspirationMotivationLifestyle

Best For

Designed for recreational runners and busy professionals who want structured training without hiring an in‑person coach. It appeals to goal-driven users aiming for a first 5K, a PR, or a half marathon and who respond to simple, visual proof of personalization in an app.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 TikTok4/5Pinterest4/5

How to Customize

✓Replace the three slider labels with your app’s core inputs (e.g., “Race date,” “Experience level,” “Weekly time”) while keeping the slider visual for instant comprehension.
✓Adjust the highlighted values (goal and 5K time) to match specific personas—beginners, improvers, or advanced runners—then run separate ad sets.
✓Swap the right-side photo with a brand-consistent runner shot in similar warm light; keep a clear face and outdoor context to preserve the motivational feel.
✓Change the accent color used on the slider markers to your brand primary; maintain high contrast against the white cards for readability in Stories.
✓Use the bottom logo area as a clean app icon + name lockup; avoid adding extra lines that compete with the UI modules.

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Free — No credit card required