What ad formats work best for SaaS and apps?

The most effective SaaS ads show interface screenshots, quick demos or concrete user results. Mimero's software templates include layouts optimized for CTAs like "Free trial" and "Request demo".

Should I showcase features or social proof in software ads?

Combining both works best: use features for cold audiences and social proof (reviews, client logos, metrics) for retargeting. Our templates cover both approaches.

How many software, saas & apps templates does Mimero have?

Mimero has hundreds of curated templates specifically for the software, saas & apps sector, selected from the world's top brands and updated weekly.

How can I customize software, saas & apps templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

Yes, you can start for free with included credits. No credit card is required to sign up.

Peach Story ad with “Beautifully branded forms” headline and phone mockup showing an email field, UI tiles and color swatches

Lead Capture Form Builder Aesthetic Ad Template - Story

9:16Software, SaaS & AppsAwarenessUnaware

Use this template

Free — No credit card required

About This Template

This 9:16 Story template promotes a form builder or lead-capture tool (Typeform-style) with a design-first promise: “Beautifully branded forms that impress.” The layout is minimalist and editorial—warm peach background, centered black headline, and a large phone mockup anchoring the lower half. Inside the screen, a lifestyle hair/beauty photo adds visual interest while the dark maroon form panel (“What’s your email?”) clearly demonstrates the product in use. Small UI tiles (logo, “Aa” typography, color swatches) reinforce customization and branding control without clutter. Strategically, it’s built for top-of-funnel awareness aimed at users who don’t yet feel the pain of poor conversion. The aesthetic-design trigger and curiosity (“how would my brand look?”) pull attention, while the email field preview makes the value tangible in one glance. Customize by swapping the phone image to match your niche (events, SaaS, e-commerce), replacing the sample brand name, and adjusting the accent button color to your palette while keeping the high-contrast headline for fast Story consumption.

When to Use This Template

1Ideal for a SaaS brand awareness campaign highlighting “beautiful, on-brand forms,” where the clean headline can carry the whole message in one frame.
2Perfect for lead-gen initiatives promoting newsletter signups or waitlists, since the on-screen email field visually previews the exact next step.
3Great for agencies pitching web/brand design services paired with forms, using the UI tiles (logo/type/color) to emphasize customization.
4Works well for beauty, events, or DTC brands that want their forms to feel premium—swap the phone image to match the niche and keep the elegant editorial look.

Marketing Strategy

This template wins attention by pairing a bold, centered promise with a clean, premium aesthetic—an immediate “design credibility” cue for viewers who value brand polish. The warm peach background and high-contrast black typography make the message readable in fast Story browsing, while the phone mockup shows the product benefit in context: a branded email capture step. The small logo/type/color tiles act as visual proof of customization, triggering curiosity (“my brand could look like this”) and lowering cognitive effort. It’s built for top-of-funnel awareness and an “unaware” audience: instead of pushing features, it sells the outcome—forms that impress—then subtly guides to the next action with the email prompt. It follows best practices for static social: one dominant headline, one clear focal device, and UI-based storytelling that conveys value without dense copy.

AwarenessUnawareDigital FormLead CaptureAesthetic DesignCuriosity

Best For

Designed for small-to-mid sized businesses, startups, and marketers who care about brand consistency and want higher-quality leads without a clunky form experience. It fits teams running paid social who need a fast, readable Story creative that explains value in seconds and nudges viewers toward sign-up.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 TikTok4/5Pinterest4/5

How to Customize

✓Replace the photo inside the phone with a niche-relevant image (event venue, product flatlay, app screenshot) while keeping the dark form panel for contrast.
✓Swap the sample brand name (e.g., “GLOSSY LOCKS”) on the phone and the small tile to your client’s logo to make the customization claim feel real.
✓Keep the headline to 2–3 lines max; this template relies on large type and negative space for premium readability in Stories.
✓Match the button color (currently coral) to your brand’s primary accent, but maintain strong contrast against the maroon panel so the CTA remains visible.
✓Edit the form question to the lowest-friction first step (email, phone, or “Get a quote”) to align with your lead-gen goal without changing the layout.

Use this template

Free — No credit card required