What ad formats work best for SaaS and apps?

The most effective SaaS ads show interface screenshots, quick demos or concrete user results. Mimero's software templates include layouts optimized for CTAs like "Free trial" and "Request demo".

Should I showcase features or social proof in software ads?

Combining both works best: use features for cold audiences and social proof (reviews, client logos, metrics) for retargeting. Our templates cover both approaches.

How many software, saas & apps templates does Mimero have?

Mimero has hundreds of curated templates specifically for the software, saas & apps sector, selected from the world's top brands and updated weekly.

How can I customize software, saas & apps templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

Yes, you can start for free with included credits. No credit card is required to sign up.

Blue textured Story ad with gold border, serif headline, App Store and Google Play badges, and a monthly price at bottom.

News App Real-Time Updates Ad Template - Story

9:16Software, SaaS & AppsAwarenessUnaware

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Free — No credit card required

About This Template

This 9:16 Story template is built for a premium news brand or digital publisher promoting a mobile app subscription. The design is intentionally editorial: a royal-blue textured background framed by a thin gold border, with elegant serif typography that signals credibility and authority. The hierarchy is clear—brand masthead at the top, a single benefit-led headline (“Get World News in Real Time.”), then a concise app download prompt, followed by App Store and Google Play badges. A “Subscribe now” line and a bottom price anchor make the offer tangible without overcrowding the layout. Strategically, it’s top-of-funnel awareness for an “unaware” audience: it sells the core value proposition (real-time global news) rather than deep feature lists. Authority and convenience triggers are reinforced through the newspaper-like styling and the one-tap store badges. It’s ideal for audiences who value trusted information and speed—professionals, investors, and students. Brands can customize by swapping the masthead, adjusting the headline to a niche (markets, tech, sports), and localizing the currency/price while preserving the high-contrast blue-and-gold premium feel.

When to Use This Template

1Ideal for announcing a news app launch or re-launch, using the masthead-style top line to establish instant credibility in a single frame.
2Perfect for “real-time alerts” positioning (markets, breaking news, elections), where a benefit-first headline drives quick swipes and taps.
3Works well for international pricing tests: the bottom price line is isolated and easy to swap for different currencies or intro rates.
4Great for paid social that needs low friction—store badges sit directly under the download prompt, making the next action obvious.

Marketing Strategy

This template wins on authority and convenience—two key triggers for news products. The newspaper-like serif typography, masthead placement, and restrained palette signal trust, which reduces skepticism for an unaware audience at the awareness stage. The promise is simple (“world news in real time”), aligning with what new prospects care about before they know features like newsletters, watchlists, or audio editions. Conversion friction is minimized by placing the store badges directly under the download line, turning interest into an immediate action. The isolated price anchor at the bottom pre-qualifies premium intent without derailing the core message. Overall, it follows best practices: one primary benefit, strong visual hierarchy, and a single, clear path from headline to download to subscribe.

AwarenessUnawareNews MediaMobile AppDigital SubscriptionConvenienceAuthorityAspiration

Best For

Designed for people who want trusted, fast updates—professionals, investors, and students who check headlines multiple times a day. It suits mobile-first readers who are willing to pay for credibility and convenience, especially during busy workdays or commutes.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 LinkedIn4/5

How to Customize

✓Replace the top masthead with your publication name in the same all-caps serif style to preserve the “trusted newsroom” signal.
✓Keep the blue-and-gold contrast, but swap the gold accent with your brand color—ensure it remains high-contrast against the blue for legibility.
✓Rewrite the central headline to a single concrete benefit (e.g., “Markets in Real Time” or “Breaking News Alerts”) and keep it to 1–2 lines like the original.
✓Swap the bottom price line with an intro offer (e.g., “First month $1”)—the isolated placement makes pricing tests easy without redesigning the layout.
✓If you don’t sell subscriptions, change “Subscribe now” to “Read free” or “Get alerts” while keeping the store badges directly underneath.

Use this template

Free — No credit card required