What ad formats work best for SaaS and apps?

The most effective SaaS ads show interface screenshots, quick demos or concrete user results. Mimero's software templates include layouts optimized for CTAs like "Free trial" and "Request demo".

Should I showcase features or social proof in software ads?

Combining both works best: use features for cold audiences and social proof (reviews, client logos, metrics) for retargeting. Our templates cover both approaches.

How many software, saas & apps templates does Mimero have?

Mimero has hundreds of curated templates specifically for the software, saas & apps sector, selected from the world's top brands and updated weekly.

How can I customize software, saas & apps templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

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Fitness Tracking Social Proof Ad Template - Story

9:16Software, SaaS & AppsAwarenessUnaware

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Free — No credit card required

About This Template

This 9:16 Story template is built for a fitness tracking app or workout logging platform that wants to win attention fast with a data-led hook. The design uses a dark, moody gradient background and oversized typography—“21%” becomes the visual anchor—followed by a clear, credible statistic-style line that reads like a benchmark report. A rounded-corner lifestyle photo card shows a woman training with a kettlebell at home, adding relatability and aspiration without feeling staged. The closing line “Get moving with …” functions as a soft CTA that fits top-of-funnel awareness: it invites curiosity rather than pushing a hard conversion. This creative works because it combines social proof (gender comparison + platform behavior) with motivation, making viewers think “people like me are doing this—maybe I should too.” Customize by swapping the stat, year, and activity type (running, cycling, strength), replacing the photo with your audience segment, and changing the brand line to match your app name and store CTA.

When to Use This Template

1Ideal for top-of-funnel app awareness campaigns where a single bold stat (“21%”) stops the scroll and frames your brand as data-driven.
2Perfect for promoting strength training tracking features (sets, reps, kettlebells) while the at-home workout photo keeps the message accessible.
3Great for International Women’s Day or women-in-fitness pushes, using a gender insight to spark identification and conversation.
4Works well for quarterly insights/recap posts—swap the number and metric (weekly workouts, streaks, PRs) to refresh the creative without changing the layout.

Marketing Strategy

This template is optimized for top-of-funnel awareness with an “unaware” audience: it doesn’t assume people are shopping for an app—it earns attention first. The oversized percentage acts as a pattern interrupt, while the statistic format borrows authority from research and benchmarks, creating instant social proof (“people are doing this”). Pairing the data with a relatable at-home strength photo bridges credibility and aspiration: viewers can imagine themselves taking the same action. The CTA is intentionally lightweight (“Get moving with…”) which reduces friction and fits the mindset of someone not yet comparing features or pricing. Overall, it follows best practices for Story ads: strong typographic hierarchy, one clear idea, and a single lifestyle visual that reinforces the message without clutter.

AwarenessUnawareFitness TrackingWorkout At HomeStrength TrainingMotivationSocial ProofAspiration

Best For

Designed for people who already exercise (or want to restart) and like tracking progress—especially women interested in strength training at home. It fits mobile-first audiences who respond to quick insights, community norms, and simple prompts to take the next step.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 TikTok4/5Pinterest4/5

How to Customize

✓Keep the number oversized and limit the supporting sentence to 2–3 short lines—this template’s impact comes from the “stat first” hierarchy.
✓Swap the metric to match your core feature (e.g., “streaks,” “PRs logged,” “weekly runs”) and update the year to keep the claim feeling current.
✓Replace the photo with a matching activity shot (bike trainer, treadmill, dumbbells) but keep the rounded card crop to preserve the premium, app-like UI feel.
✓Turn the bottom line into a clearer app CTA (e.g., “Start tracking today”) and place your app icon/wordmark where the brand name sits for recognition.
✓If you change colors, maintain high contrast (light text on dark gradient) so the percentage remains readable on mobile.

Use this template

Free — No credit card required