What ad formats work best for SaaS and apps?

The most effective SaaS ads show interface screenshots, quick demos or concrete user results. Mimero's software templates include layouts optimized for CTAs like "Free trial" and "Request demo".

Should I showcase features or social proof in software ads?

Combining both works best: use features for cold audiences and social proof (reviews, client logos, metrics) for retargeting. Our templates cover both approaches.

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Light grey Story ad with funnel-shaped cards showing half marathon estimate, 5K time, running days, and a “Take the test” button.

Running Coaching App Performance Test Ad Template - Story

9:16Software, SaaS & AppsAwarenessUnaware

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Free — No credit card required

About This Template

This Story-format template is built for a running coaching or fitness tracking app that wants to hook cold audiences with a quick “performance estimate” promise. The design is clean and data-led: a light grey/white background with subtle concentric rings frames a stacked, inverted-pyramid funnel of cards. Each card presents a metric (estimated half marathon range, current 5K time, running days), using bold black numerals and minimalist sans-serif typography for instant scanability. The layout mirrors an assessment flow, reducing friction and signaling credibility through specificity. Marketing-wise, it targets top-of-funnel, unaware users by sparking curiosity (“what’s my time?”) and goal-setting motivation, while also projecting performance improvement (“mins faster”). The single, pill-shaped CTA (“Take the test”) is low commitment and fits the quiz-style entry point that converts well for apps. Brands can easily swap in their own logo, distance goal (10K, marathon), and benchmark stats, while keeping the same funnel visual hierarchy to guide attention from outcome to inputs.

When to Use This Template

1Ideal for a “take the test” acquisition campaign that drives users into an onboarding quiz before app install, using the funnel cards to preview the questions.
2Perfect for promoting a race-plan generator (5K/10K/half marathon) where estimated finish-time ranges act as the initial hook for new runners.
3Great for retargeting site visitors with a personalized-performance angle—swap the 5K line with their most common goal metric (pace, VO2 max, weekly mileage).
4Useful for app store pre-launch waitlists: replace the time range with “Your predicted result” and collect emails via a short assessment landing page.

Marketing Strategy

This template works because it turns an abstract benefit (“get faster”) into concrete, personalized numbers—an immediate credibility boost for performance-minded runners. The inverted-funnel card stack visually mimics a quick assessment: outcome first (half marathon estimate), then inputs (current 5K time and running days). That structure leverages curiosity and goal-setting, key triggers for top-of-funnel audiences who aren’t actively shopping for a coaching app yet. The minimal palette and large numerals reduce cognitive load in a fast-scrolling Story environment, while the “Take the test” CTA lowers commitment versus “Buy” or “Subscribe,” matching an unaware user’s readiness. It follows best practices for app acquisition: a single message, a scannable data point, and a frictionless next step into onboarding.

AwarenessUnawareFitness TrackingRunning TrainingMobile App UiPerformance ImprovementGoal SettingCuriosity

Best For

Recreational runners and beginners who track their 5K time and want a clear path to improve toward a half marathon goal. They respond to measurable benchmarks, simple assessments, and low-friction CTAs before committing to an app subscription.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 TikTok4/5Pinterest4/5

How to Customize

✓Swap the “Estimated Half Marathon Time” card for your core promise (e.g., “Predicted 10K Time” or “Weekly Pace Plan”)—keep the large time range to preserve impact.
✓Replace “Current 5K Time” with the metric your users know best (average pace, recent race time, VO2 max) so the assessment feels instantly relevant.
✓Use one contrasting accent color on the main time range (e.g., brand blue/green) while keeping the rest monochrome; the template’s strength is the data-first hierarchy.
✓Change the bottom card labels to match your onboarding inputs (runs/week, experience level, target date) to make the funnel read like a real quiz.
✓Localize the CTA to a shorter verb pair (e.g., “Start test”, “Get estimate”) to fit the pill button without shrinking the font.

Use this template

Free — No credit card required