What ad formats work best for SaaS and apps?

The most effective SaaS ads show interface screenshots, quick demos or concrete user results. Mimero's software templates include layouts optimized for CTAs like "Free trial" and "Request demo".

Should I showcase features or social proof in software ads?

Combining both works best: use features for cold audiences and social proof (reviews, client logos, metrics) for retargeting. Our templates cover both approaches.

How many software, saas & apps templates does Mimero have?

Mimero has hundreds of curated templates specifically for the software, saas & apps sector, selected from the world's top brands and updated weekly.

How can I customize software, saas & apps templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

Yes, you can start for free with included credits. No credit card is required to sign up.

9:16 before/after ad: dark top with search tiles and logos, red bottom with dashboard tabs and sample ad thumbnails

Ad Spy Dashboard Time-Saving Ad Template - Story

9:16Software, SaaS & AppsAwarenessUnaware

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Free — No credit card required

About This Template

This 9:16 Story template promotes an ad creative research/spy dashboard that helps marketers stop wasting time hunting for inspiration. The design is a clear before/after narrative: the top panel uses a dark, muted charcoal background with scattered “search result” tiles (platform and tool logos) and tired emojis to visualize information overload and decision fatigue. The bottom panel flips to a bold coral-red gradient with a clean UI strip (“Top Picks / Testimonials / Comparison / Features”) and a grid of sample ads, signaling order, speed, and confidence. Typography is large, rounded, and high-contrast, optimized for fast mobile scanning. The message leans into convenience and efficiency at top-of-funnel awareness: it names the pain (“spending hours searching”) before revealing the solution (“discover top-performing ads in seconds”). This structure works well for busy performance marketers, founders, and media buyers who need quick wins and proof of usefulness. Brands can customize by swapping the product name, replacing the sample ad thumbnails with niche-relevant creatives, and adjusting the UI labels to match key features while keeping the strong before/after contrast intact.

When to Use This Template

1Ideal for TOF ads targeting marketers who don’t know your tool yet, using the “before/after” contrast to make the pain instantly relatable.
2Perfect for retargeting visitors who bounced from your pricing page: swap the lower panel UI tabs to highlight ‘Top Picks’ and ‘Save in a click’ as the key benefit.
3Great for promoting a new feature like curated ad libraries: replace the sample thumbnails with your category (ecom, apps, lead gen) to signal relevance fast.
4Works well for webinar or lead magnet promotion about ‘winning ad creatives’: keep the top panel pain, and change the bottom headline to the downloadable promise.

Marketing Strategy

This template works because it uses a high-contrast before/after to externalize a common marketer frustration: endless searching across platforms and swipe files. That visual “mess → order” pattern triggers convenience and efficiency, while the tired-to-happy emojis add instant emotional labeling without needing dense copy. It’s well suited for top-of-funnel awareness with an “unaware” audience: the headline starts with the pain (“spending hours…”) and only then introduces the solution (“discover top-performing ads in seconds”), aligning with problem-first best practice. The lower panel’s UI-like navigation and ad grid act as lightweight proof, implying the product is a real dashboard with structured outputs. The promise “save in a click” reduces perceived effort, helping cold viewers take the next step to learn more or start a trial.

AwarenessUnawareAd Creative ResearchDashboard InterfaceTime Saving WorkflowConvenienceEfficiencyCuriosity

Best For

Designed for performance marketers, growth leads, and small business founders who run paid social and need fast creative direction. They are time-poor, compare tools quickly, and respond to simple, proof-led promises that reduce research effort.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 TikTok4/5

How to Customize

✓Replace “Before/After Atria” with your product name and keep the pill-shaped label—its placement makes the narrative instantly readable.
✓Swap the scattered logo tiles in the top panel with the exact sources your audience uses (e.g., Meta Ads Library, TikTok Creative Center, Amazon) to increase relevance.
✓Update the lower UI tabs to mirror your feature hierarchy (e.g., ‘Winning Hooks’, ‘Angles’, ‘Landing Pages’) while keeping them short to preserve the dashboard feel.
✓Insert 4–6 real screenshots or blurred previews of your tool inside the bottom grid; the template already frames them as ‘top picks’ proof.
✓Keep the dark-to-coral contrast; if you change colors, maintain strong luminance difference so the transformation is obvious at a glance.

Use this template

Free — No credit card required