What ad formats work best for SaaS and apps?

The most effective SaaS ads show interface screenshots, quick demos or concrete user results. Mimero's software templates include layouts optimized for CTAs like "Free trial" and "Request demo".

Should I showcase features or social proof in software ads?

Combining both works best: use features for cold audiences and social proof (reviews, client logos, metrics) for retargeting. Our templates cover both approaches.

How many software, saas & apps templates does Mimero have?

Mimero has hundreds of curated templates specifically for the software, saas & apps sector, selected from the world's top brands and updated weekly.

How can I customize software, saas & apps templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

Yes, you can start for free with included credits. No credit card is required to sign up.

Pink Story ad with AI marketing headline, coral 20% off card, prompt bar with Generate button, dropdown list, and lipstick photo.

AI Marketing Automation Personalization Ad Template - Story

9:16Software, SaaS & AppsAwarenessUnaware

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Free — No credit card required

About This Template

This 9:16 Story template is built to promote an AI-powered marketing automation tool focused on hyper-personalization. The design uses a soft pink background with a centered, high-contrast editorial headline (“Create hyper-personalized marketing…”) that immediately communicates the core value proposition. A coral promotional card below adds a concrete example of personalization (“Alex, take 20% off…”) and includes a rounded “Shop now” button, making the promise feel actionable. In the foreground, an interface-style prompt bar with a “Generate” button and a suggestions dropdown (sale announcement, product description, welcome message, event invitation) visually demonstrates how the AI works—reducing cognitive effort for an unaware audience at TOF. The template leverages curiosity (“how does it generate this?”), convenience, and efficiency: viewers can instantly imagine replacing manual copywriting with one-click generation. The lipstick product image subtly anchors the example to eCommerce/retail use cases without overwhelming the SaaS message. Customize by swapping brand name, prompt examples, and the offer card to match industries like DTC, apps, or agencies.

When to Use This Template

1Ideal for TOF campaigns introducing an AI copy generator, because the on-screen prompt UI instantly explains the product without a long demo.
2Perfect for eCommerce brands adopting personalization, using the ‘20% off’ example card to show tailored offers in a familiar format.
3Great for agency lead-gen ads: swap the suggestions list to ‘ads, landing pages, email sequences’ to position the tool as a productivity multiplier.
4Strong for email/SMS platform upgrades, where the headline-led layout makes the ‘at scale’ benefit clear in one glance.

Marketing Strategy

This creative wins by combining curiosity with instant comprehension. For an unaware, top-of-funnel audience, the large headline states the outcome (“hyper-personalized… at scale”), while the interface-style prompt bar and suggestions dropdown act as a visual product demo—reducing skepticism and mental effort. The personalized offer card (“Alex, take 20% off…”) makes the benefit tangible and ties AI to revenue-driving moments like promotions and lifecycle messaging. The soft pink palette keeps the ad approachable, and the coral accent creates a clear focal point for the example. Overall, it follows best practices for TOF SaaS ads: one core promise, one supporting proof-of-function visual, and a simple CTA that encourages the next step without pressure.

AwarenessUnawareAi ToolMarketing AutomationContent GenerationCuriosityConvenienceEfficiency

Best For

Designed for growth marketers, eCommerce managers, and SaaS teams who want to produce personalized campaigns faster without increasing headcount. It fits audiences who are curious about AI but need a simple, visual explanation before they commit to a trial or demo.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 TikTok4/5Pinterest4/5

How to Customize

✓Replace the coral offer card text with your best-performing personalization example (e.g., cart abandonment, replenishment, win-back) to keep the demo believable.
✓Edit the dropdown items to mirror your product’s strongest outputs (e.g., “ad headlines, subject lines, landing copy”)—the list is a key persuasion element here.
✓Swap the lipstick image with a product photo from your primary vertical (app UI, apparel, restaurant dish) while keeping it bottom-right to preserve balance.
✓Keep the pink background but change the coral block to your brand accent color; the high-contrast rectangle is the main attention anchor.
✓Change the CTA label from “Shop now” to “Learn more” or “Get started” to better match a SaaS funnel while retaining the rounded button style.

Use this template

Free — No credit card required