What ad formats work best for SaaS and apps?

The most effective SaaS ads show interface screenshots, quick demos or concrete user results. Mimero's software templates include layouts optimized for CTAs like "Free trial" and "Request demo".

Should I showcase features or social proof in software ads?

Combining both works best: use features for cold audiences and social proof (reviews, client logos, metrics) for retargeting. Our templates cover both approaches.

How many software, saas & apps templates does Mimero have?

Mimero has hundreds of curated templates specifically for the software, saas & apps sector, selected from the world's top brands and updated weekly.

How can I customize software, saas & apps templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

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Story ad with runners high-fiving, big white headline, dark training-plan app UI card, and App Store/Google Play badges.

Running Training Plan App Social Proof Ad Template - Story

9:16Software, SaaS & AppsAwarenessUnaware

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Free — No credit card required

About This Template

This 9:16 Story template is built for promoting a running training plan or fitness-tracking app partnership. The design uses a full-bleed lifestyle photo of two runners celebrating, creating instant emotion and relatability, while the large stat-driven headline (“Join the 86%…”) delivers credibility at a glance. A dark, rounded mobile UI card overlays the lower half, showcasing a Week 1 schedule with color-coded workouts, which makes the product feel tangible and easy to follow. App Store and Google Play badges anchor the bottom for frictionless acquisition. Strategically, this creative works best at top-of-funnel awareness for “unaware” audiences: the performance statistic sparks aspiration and social proof, and the friendly, community moment reduces intimidation for new runners. The mix of warm outdoor tones with high-contrast white typography keeps readability strong on mobile. Brands can swap the hero image (solo runner, group run, race day), replace the percentage with their own claim, and update the UI screenshot and dates to match different programs, challenges, or coaching tiers.

When to Use This Template

1Perfect for announcing a new running plan inside an app, using the Week 1 schedule card to make the program feel structured and achievable.
2Ideal for partnership promos (e.g., two brands or an app + coaching platform), since the dual logo lockup at the top sets collaboration context instantly.
3Great for performance-driven acquisition campaigns, where a bold percentage headline can be swapped for your own PB, adherence, or completion metric.
4Strong for community-led running challenges, because the high-five lifestyle image signals support and motivation rather than solo grind.

Marketing Strategy

This template wins attention in top-of-funnel because it sells the outcome before the product: a bold percentage claim frames “personal best” as a common, attainable result, activating aspiration and social proof at once. For an unaware audience, the lifestyle high-five scene communicates belonging and positive emotion, reducing the intimidation often associated with training plans. The overlayed app interface then bridges the gap from inspiration to belief by showing a real, structured Week 1 schedule with clear workouts and progress indicators—an instant mental model of “how it works.” Finally, the store badges provide a direct, low-friction next step, aligning the creative with awareness-stage best practices: simple promise, visible proof cues, and a single, obvious action.

AwarenessUnawareFitness TrackingRunning Training PlanMobile App InterfaceAspirationMotivationCommunity

Best For

Designed for runners and fitness-curious users who want a guided plan to improve pace and consistency. It appeals to people who respond to measurable outcomes (PB stats) and prefer an app that feels community-powered and simple to follow. Best for mobile-first audiences ready to download and try a structured week-by-week program.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 TikTok4/5Pinterest4/5

How to Customize

✓Replace the “86%” claim with your strongest verified metric (PB rate, adherence, completion) and keep it in the first line for instant scanability.
✓Swap the UI screenshot to match your actual plan screen; preserve the dark card style so the overlay remains readable over bright outdoor photos.
✓Use a hero photo with clear eye contact or celebration (finish line, group run) to reinforce the community trigger already implied by the layout.
✓Update the week dates and workout labels to mirror your program (5K, 10K, marathon base) while keeping the color-coded rows for quick comprehension.
✓If you don’t have a co-brand partner, replace the top lockup with your logo + a short descriptor (e.g., “Coach-led Plans”) to keep the header balanced.

Use this template

Free — No credit card required