What ad formats work best for SaaS and apps?

The most effective SaaS ads show interface screenshots, quick demos or concrete user results. Mimero's software templates include layouts optimized for CTAs like "Free trial" and "Request demo".

Should I showcase features or social proof in software ads?

Combining both works best: use features for cold audiences and social proof (reviews, client logos, metrics) for retargeting. Our templates cover both approaches.

How many software, saas & apps templates does Mimero have?

Mimero has hundreds of curated templates specifically for the software, saas & apps sector, selected from the world's top brands and updated weekly.

How can I customize software, saas & apps templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

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Teal Story ad with headline, before/after panel showing phone messages vs parent with location arrival alert, green card.

Family Safety App Before/After Ad Template - Story

9:16Software, SaaS & AppsAwarenessUnaware

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Free — No credit card required

About This Template

This 9:16 Story template is built for a family safety or location-tracking mobile app and opens with a bold, empathy-led question: “Feeling ghosted by your teen?” The design uses a deep teal background with high-contrast mint typography, instantly readable on mobile. The central card is a clear before/after split: on the left, a phone lock-screen packed with unanswered “Dad” messages conveys anxiety and lack of visibility; on the right, a calm lifestyle photo of a parent receiving a location arrival alert communicates relief and control. Minimal supporting copy at the bottom (“Real-time place alerts. No nagging required.”) positions the product as a convenient, non-confrontational solution. This works well at top-of-funnel for unaware audiences because it reframes a common parenting frustration into a safety use case, triggering peace of mind without sounding alarmist. Customize by swapping the teen scenario, changing the alert UI to match your app, and updating the “Before/After” labels for different family routines (school, sports, friends).

When to Use This Template

1Ideal for awareness campaigns for a family safety app, using the before/after contrast to turn “no replies” into a clear product benefit.
2Perfect for promoting real-time arrival alerts (home, school, friend’s house) because the right-side notification UI makes the feature instantly understandable.
3Great for parent-focused acquisition ads where you want to reduce “helicopter parent” stigma— the “No nagging required” line reframes tracking as peace of mind.
4Useful for A/B testing different pain points by swapping the left phone messages (late pickup, curfew, missed call) while keeping the same structure.

Marketing Strategy

The template succeeds by pairing an instantly relatable parenting tension (“no replies”) with a simple, visual resolution. The before/after structure compresses the full narrative into one glance: anxiety (unanswered texts) becomes reassurance (arrival alert), leveraging peace-of-mind and security triggers without fearmongering. Because it targets an unaware audience at top-of-funnel, the copy avoids feature lists and instead spotlights the emotional payoff (“No nagging required”), reducing perceived intrusiveness and boosting consideration. The lifestyle image adds credibility and normalizes use—this looks like an everyday parent, not a tech power user. Best-practice elements include high-contrast mobile typography, a single primary message, and UI-like notification visuals that help viewers infer the product instantly even without prior brand familiarity.

AwarenessUnawareMobile AppFamily SafetyLocation TrackingSecurityPeace Of MindConvenience

Best For

Designed for parents of teens who worry when messages go unanswered and want a low-friction way to stay informed. Best for smartphone-savvy families who value safety, boundaries, and convenience, and are likely to try an app-based solution before committing to a paid plan.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 TikTok4/5Pinterest4/5

How to Customize

✓Replace the left-side message stack with your most common support pain point (late pickup, missed curfew) so the “before” feels hyper-specific to your users.
✓Swap the right-side notification copy to match your core feature ("Arrived at School", "Left Home") and keep it in a compact chat-bubble style for instant scannability.
✓Keep the teal + mint contrast or map it to your brand colors with the same luminance gap—readability of the headline is the template’s key performance lever.
✓If your app has a map pin or geofence icon, add it next to the alert bubble to reinforce “location” in one symbol without extra text.
✓Change the bottom line to a softer objection-handler (e.g., “Privacy-first alerts”) if your audience is sensitive about tracking.

Use this template

Free — No credit card required