What ad formats work best for SaaS and apps?

The most effective SaaS ads show interface screenshots, quick demos or concrete user results. Mimero's software templates include layouts optimized for CTAs like "Free trial" and "Request demo".

Should I showcase features or social proof in software ads?

Combining both works best: use features for cold audiences and social proof (reviews, client logos, metrics) for retargeting. Our templates cover both approaches.

How many software, saas & apps templates does Mimero have?

Mimero has hundreds of curated templates specifically for the software, saas & apps sector, selected from the world's top brands and updated weekly.

How can I customize software, saas & apps templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

Yes, you can start for free with included credits. No credit card is required to sign up.

Minimal white Story ad with checklist icons, bold text, red circled word and blue boxed word, ending “An AI Email Assistant”.

AI Email Assistant Time-Saving Ad Template - Story

9:16Software, SaaS & AppsAwarenessUnaware

Use this template

Free — No credit card required

About This Template

This 9:16 Story template promotes an AI email assistant designed to reduce inbox overload for busy professionals. The design is intentionally minimal and text-led: a clean white background, bold black headline typography, and hand-drawn checklist icons create a “notes on a whiteboard” feel. Key pain points are visually emphasized with red and blue marker-style circles/boxes around words like “Sorting emails” and “coffee,” instantly guiding the eye down the list. Strategically, it uses a relatable before/after contrast (“Old me at work” vs “Now”) to trigger curiosity and relief—perfect for top-of-funnel audiences who feel overwhelmed but haven’t researched tools yet. The checklist framing communicates progress and control, while the casual, humorous reference to late nights and too much coffee makes the message feel human rather than salesy. Customization is straightforward: swap the highlighted pain points for your audience’s top friction (follow-ups, meeting notes, prioritization), replace the final line with your product name/benefit, and match the marker highlight colors to your brand while keeping the high-contrast readability.

When to Use This Template

1Ideal for a SaaS awareness campaign targeting inbox overload, using the “Old me / Now” structure to hook scrollers in the first second.
2Great for promoting an AI email triage feature (prioritization, labeling, summaries) because the checklist naturally maps to specific tasks.
3Perfect for HR/internal comms or IT rollouts introducing a new productivity tool—clean, low-design style feels practical and non-salesy.
4Strong for lead-gen ads offering a free trial or waitlist, since the minimal layout keeps attention on the promise and CTA line.

Marketing Strategy

This creative works because it starts with an instantly recognizable “work stress” snapshot and turns it into a simple resolution. The checklist format leverages cognitive fluency: viewers can scan the three pain points in seconds, building quick self-identification (“that’s me”). The red/blue marker highlights add pattern interrupts that guide attention to the core problems (email sorting, too much coffee) without needing a product screenshot. It’s well-matched to TOF awareness and an “unaware” audience: the ad doesn’t assume they’re shopping for software; it names the symptoms and then introduces the category—an AI email assistant—as the new default. Best-practice wise, it’s mobile-first, high-contrast, and benefits-led, making it effective for cold traffic where clarity beats feature lists.

AwarenessUnawareProductivity ToolEmail ManagementOffice WorkCuriosityReliefTime Saving

Best For

Designed for knowledge workers and small teams who live in their inbox—operators, founders, customer support leads, and project managers. It speaks to people who feel overloaded by sorting, prioritizing, and responding, and who are open to lightweight tools that save time without a complex setup.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 Facebook Feed4/5 LinkedIn4/5

How to Customize

✓Replace “Sorting emails” with your strongest differentiator (e.g., “Writing replies”, “Following up”, “Prioritizing threads”) and keep the red circle to preserve the attention cue.
✓Swap the blue boxed word “coffee” for a measurable outcome like “2+ hours/day” or “Inbox Zero” to make the payoff more concrete while keeping the same highlight style.
✓Add your product name right after “An AI Email Assistant” in a smaller bold line to maintain the minimalist hierarchy without cluttering the layout.
✓If your brand color isn’t red/blue, change only one highlight color and keep the other black to maintain contrast and the hand-marked feel.
✓Use the empty top space for a subtle logo or a one-line CTA like “Try free today” while keeping ample whitespace for Story readability.

Use this template

Free — No credit card required