What ad formats work best for SaaS and apps?

The most effective SaaS ads show interface screenshots, quick demos or concrete user results. Mimero's software templates include layouts optimized for CTAs like "Free trial" and "Request demo".

Should I showcase features or social proof in software ads?

Combining both works best: use features for cold audiences and social proof (reviews, client logos, metrics) for retargeting. Our templates cover both approaches.

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Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

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Vertical ad with cyclist checking phone by a road bike, teal sky background, white headline text, orange footer with store badges

Cycling Route-Finder App Discovery Ad Template - Story

9:16Software, SaaS & AppsAwarenessUnaware

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Free — No credit card required

About This Template

This 9:16 Story template is built for a cycling fitness-tracking app that helps riders discover new routes. The design uses a full-bleed outdoor lifestyle photo: a cyclist in kit checks their phone beside a road bike, instantly signaling “real use” in the moment of planning a ride. A soft teal sky gradient creates calm, spacious negative space for a bold, all-caps headline set in clean white sans-serif type. The lower orange footer anchors the layout with a high-contrast brand bar and prominent store badges, turning awareness into a frictionless next step. Strategically, the creative sits at top-of-funnel: it targets unaware users with a simple, curiosity-driven promise (“discover new routes”) rather than technical features. The aspirational scene adds adventure and identity (“I’m a cyclist”) while the #1-style claim builds instant authority. Customize by swapping the hero photo to match your sport (running, hiking), replacing the headline with your key benefit, and updating the footer colors and badges to match your brand system.

When to Use This Template

1Great for a new app launch aimed at cyclists: the real-world rider photo instantly clarifies the use case before users read any copy.
2Ideal for awareness campaigns that need a single, memorable promise (discover routes) and a clean path to install via the store badges.
3Works well for geo-targeted promotions (cities/regions): swap the headline to “Best routes in {City}” while keeping the same aspirational outdoor scene.
4Perfect for feature introductions like heatmaps or route suggestions: replace the headline with one benefit and keep the minimal typography for fast scanning.

Marketing Strategy

This template wins on TOF awareness because it leads with a single, outcome-based promise—finding new routes—rather than feature lists. The lifestyle cycling scene triggers aspiration and adventure: viewers can picture themselves riding somewhere new, which lowers resistance for an “unaware” audience. The large, high-contrast headline delivers instant comprehension on a fast-scrolling Story placement, while the “#1” style claim adds perceived authority and reduces uncertainty. Finally, the strong orange footer creates a clear visual hierarchy and a frictionless next step (install), following app-growth best practices: one message, one action, and recognizable store badges to build trust.

AwarenessUnawareFitness TrackingCyclingOutdoor ActivityAspirationCuriosityAdventure

Best For

Designed for recreational and performance-minded cyclists who ride outdoors and use their phone to plan, track, and share routes. It fits people who respond to simple benefits and social authority cues, and who are likely to install an app when the value is clear in one glance.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 TikTok4/5Pinterest4/5

How to Customize

✓Replace the headline with a location-based hook (e.g., “Best climbs in Milan”)—the large top spacing is ideal for geo variants.
✓Swap the cyclist photo for your core sport (runner, hiker) but keep a subject looking at the phone to reinforce “app in use.”
✓Match the bottom orange block to your brand accent color; keep high contrast against the black badge area for instant CTA recognition.
✓Use the thin brand strip above the footer for a short proof point (e.g., “10M+ athletes” or “New 2026 routes”) without cluttering the hero.
✓If you don’t have store badges, replace them with a single button-style CTA and an icon (map pin/route line) to preserve the strong bottom anchor.

Use this template

Free — No credit card required