What ad formats work best for SaaS and apps?

The most effective SaaS ads show interface screenshots, quick demos or concrete user results. Mimero's software templates include layouts optimized for CTAs like "Free trial" and "Request demo".

Should I showcase features or social proof in software ads?

Combining both works best: use features for cold audiences and social proof (reviews, client logos, metrics) for retargeting. Our templates cover both approaches.

How many software, saas & apps templates does Mimero have?

Mimero has hundreds of curated templates specifically for the software, saas & apps sector, selected from the world's top brands and updated weekly.

How can I customize software, saas & apps templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

Yes, you can start for free with included credits. No credit card is required to sign up.

Pink Story ad with bold purple headline and centered app UI card showing “Increase revenue” progress bar and task list.

Team Planning Increase Revenue Ad Template - Story

9:16Software, SaaS & AppsAwarenessUnaware

Use this template

Free — No credit card required

About This Template

This 9:16 Story ad template is designed for a project management and team planning SaaS that connects work to revenue. A bold, oversized headline (“Don’t sell your plans short”) sits high on a soft pink background, creating instant scroll-stopping contrast with deep purple typography. The center features a rounded, app-style UI card with a clear outcome label (“Increase revenue”), a green progress bar, and a short checklist of initiatives—plus small profile thumbnails that imply real collaboration and ownership. Strategically, it’s top-of-funnel awareness for audiences who aren’t actively shopping yet: it reframes planning as a revenue lever (aspiration + efficiency) and uses curiosity by showing a believable product interface without overwhelming detail. The clean hierarchy makes the value proposition understandable in under a second, while the UI snapshot builds credibility by signaling a real, mature product. Customize by swapping the headline to match your core promise, replacing the UI card with your own screenshot, and adjusting the accent colors (green bar, purple highlights) to your brand palette while keeping the high-contrast, minimalist layout that supports fast mobile comprehension.

When to Use This Template

1Ideal for a project management app awareness campaign where you want to link planning to a measurable business outcome like revenue.
2Perfect for promoting a new feature (dashboards, goals, OKRs) by swapping the central UI card and keeping the bold headline structure.
3Great for recruiting teams to switch tools: the checklist-and-avatars block quickly signals cross-team visibility and accountability.
4Works well for retargeting light site visitors with a clearer benefit statement on the UI card (e.g., “Ship faster”, “Reduce blockers”) while keeping the same layout.

Marketing Strategy

This template works because it uses aspiration and efficiency triggers in a TOF awareness context: the headline challenges a common assumption (“planning is admin”) and reframes it as a growth driver. For an unaware audience, the message stays high-level and benefit-led, while the UI card provides just enough proof that the product is real and structured. The green progress bar visually implies momentum and measurable improvement—an instant heuristic for ROI—without needing long copy. The minimalist pink/purple contrast keeps attention on the promise and makes scanning effortless on mobile. It also follows SaaS best practices: one primary claim, one supporting visual (product UI), and a clear brand anchor at the bottom, making it easy to remember and to click for more details.

AwarenessUnawareProduct UiTeam CollaborationTask ManagementCuriosityAspirationEfficiency

Best For

Built for product, ops, and marketing teams at startups and SMBs who plan projects in spreadsheets or fragmented tools. It appeals to managers and team leads who care about visibility, prioritization, and proving impact with clear outcomes.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 TikTok4/5 LinkedIn4/5Pinterest4/5

How to Customize

✓Replace the headline with a short contrarian line (5–7 words) that challenges your audience’s current workflow, keeping the same oversized type for impact.
✓Swap the central UI card with a real screenshot of your dashboard; keep a single, outcome-based label (e.g., “Ship faster”, “Reduce churn”) at the top of the card.
✓Match the progress bar color to your brand accent, but preserve a “success” hue (green/teal) to maintain the instant ROI association.
✓Rename the three checklist items to mirror your best-performing use cases (e.g., “Campaign calendar”, “Sprint planning”, “Client onboarding”) so the UI feels tailored.
✓If you add a CTA button, place it directly under the UI card and keep it minimal to avoid competing with the headline.

Use this template

Free — No credit card required