What ad formats work best for SaaS and apps?

The most effective SaaS ads show interface screenshots, quick demos or concrete user results. Mimero's software templates include layouts optimized for CTAs like "Free trial" and "Request demo".

Should I showcase features or social proof in software ads?

Combining both works best: use features for cold audiences and social proof (reviews, client logos, metrics) for retargeting. Our templates cover both approaches.

How many software, saas & apps templates does Mimero have?

Mimero has hundreds of curated templates specifically for the software, saas & apps sector, selected from the world's top brands and updated weekly.

How can I customize software, saas & apps templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

Yes, you can start for free with included credits. No credit card is required to sign up.

Vertical Slack-style chat screenshot with #marketing-team messages about a CTV ad on ESPN and a meme image saying “IT’S HAPPENING!”

CTV Ad Platform Workplace Chat Ad Template - Story

9:16Software, SaaS & AppsAwarenessUnaware

Use this template

Free — No credit card required

About This Template

This 9:16 Story template mimics a Slack-style channel (# marketing-team) to promote a SaaS product for team collaboration or ad operations. The entire creative is a clean, white UI screenshot with black typography, small profile avatars, timestamps, and reaction icons—instantly recognizable and easy to read on mobile. The “conversation” is the hook: an owner casually spots the brand “on ESPN,” a CMO confirms the CTV campaign is live, and a surprised intern drops a hype meme (“IT’S HAPPENING!”). That narrative leverages curiosity, humor, and novelty—perfect for top-of-funnel, unaware audiences who won’t stop for a feature list but will stop for a relatable workplace moment. The social-proof angle is baked in: seeing your ad on a major network implies scale and credibility without hard selling. Brands can customize the names, channel title, and the platform mention (e.g., Hulu, Roku, YouTube TV) to match their market, swap the meme image for brand-safe humor, and add a simple CTA panel at the bottom to drive clicks to a demo or “Get started.”

When to Use This Template

1Perfect for introducing a CTV/ads SaaS to cold audiences by framing the value as a surprising, relatable team chat moment.
2Great for product announcements like “CTV is now live” or “new channel launched,” where the conversation format delivers the news without feeling salesy.
3Ideal for social-proof messaging (“we’re on ESPN / premium inventory”) because the discovery feels organic inside the thread.
4Works well for recruitment or brand building for marketing tools—showing a fast-moving team culture with light humor to earn attention.

Marketing Strategy

This template wins attention by disguising the ad as an internal team chat—an instantly familiar pattern for marketers. That “native UI” look reduces banner blindness and makes an unaware audience pause to read. Curiosity is triggered by the surprising line about seeing an ad on ESPN, while humor (the intern meme) keeps the thread light and shareable. Social proof is delivered implicitly: premium placement on a major network signals credibility and scale without claims that require trust. For top-of-funnel awareness, the creative prioritizes a simple narrative over features, letting viewers self-identify with the scenario (“wait, we can do TV?”). Best-practice elements include high-contrast readability, short message lines optimized for mobile, and a clear value reveal (CTV live) that can be paired with a “Learn more” CTA to move interested users into consideration.

AwarenessUnawareTeam ChatWorkplace CollaborationSocial ProofCuriosityHumorNovelty

Best For

Built for marketing teams, founders, and growth leads at SMBs to mid-market brands who want their ads on premium CTV inventory without complex agency workflows. It resonates with people who live in Slack/Teams daily, value quick wins, and respond to proof that “this is already working.”

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 TikTok4/5

How to Customize

✓Rename the channel header (e.g., #growth, #performance, #media-buying) to match the team you’re targeting; it makes the screenshot feel “real.”
✓Swap “ESPN” with the exact publisher/network your buyers aspire to (or a safer generic like “premium CTV”) to keep the social-proof punch while staying compliant.
✓Replace the meme tile with a brand-safe reaction image in the same 16:9 card area; keep the bold all-caps caption for instant readability.
✓Edit the second message to include your product name and a single concrete outcome (e.g., “live in 48 hours” or “no insertion orders”) so the value lands fast.
✓Add a subtle bottom CTA strip in your brand color; keep it minimal so the chat format remains the hero.

Use this template

Free — No credit card required