What ad formats work best for SaaS and apps?

The most effective SaaS ads show interface screenshots, quick demos or concrete user results. Mimero's software templates include layouts optimized for CTAs like "Free trial" and "Request demo".

Should I showcase features or social proof in software ads?

Combining both works best: use features for cold audiences and social proof (reviews, client logos, metrics) for retargeting. Our templates cover both approaches.

How many software, saas & apps templates does Mimero have?

Mimero has hundreds of curated templates specifically for the software, saas & apps sector, selected from the world's top brands and updated weekly.

How can I customize software, saas & apps templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

Yes, you can start for free with included credits. No credit card is required to sign up.

Workflow Automation Fix Funnel Ad Template - Story

9:16Software, SaaS & AppsAwarenessUnaware

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Free — No credit card required

About This Template

This 9:16 Story ad template is built for a workflow automation or marketing ops SaaS that helps teams stop losing leads between tools. The design uses a high-contrast, dark office background with a centered business professional photo, then anchors attention with an oversized, rounded orange CTA button reading “Fix your leaky funnel →” and a visible cursor pointer—making the next step feel obvious and immediate. Minimal top branding space (logo/wordmark placement) keeps the message clean and skimmable on mobile. Strategically, it targets TOF awareness and “unaware” users by framing a common problem (a leaky funnel) rather than leading with features. Curiosity and efficiency triggers work together: the audience recognizes the pain, then sees a single, simple action to resolve it. This approach suits busy growth teams because it reduces cognitive load while implying measurable impact. Customize by swapping the headline to your most common bottleneck (handoffs, lead routing, follow-ups), replacing the office photo with your persona, and matching the button color to brand while keeping the bold contrast.

When to Use This Template

1Ideal for top-of-funnel campaigns aimed at marketers who feel their funnel is “leaking,” using the problem-first headline to create instant relevance.
2Perfect for promoting an automation audit or funnel health check offer, since the oversized button makes a single next step unmistakable.
3Works well for retargeting site visitors who didn’t convert: the cursor-on-CTA visual reinforces action and reduces hesitation.
4Strong for webinar or guide lead-in ads when you swap the CTA text (e.g., “Get the playbook →”) while keeping the same bold button hierarchy.

Marketing Strategy

This template wins by translating a complex SaaS promise into a single, familiar problem: a “leaky funnel.” For unaware, top-of-funnel audiences, problem framing creates instant self-identification without requiring them to understand integrations, zaps, or workflows. The bold orange button and cursor act as an explicit behavioral cue, reducing decision friction and making the ad feel like a direct fix rather than another tool pitch. The dark, real-office backdrop plus business-attire figure builds credibility and positions the solution as operationally serious. Clear hierarchy (logo → CTA → human) follows best practices for Story placements where attention is fleeting: one message, one action, high contrast, and a directional arrow to reinforce progression.

AwarenessUnawareOffice WorkWorkflow AutomationCall To Action ButtonCuriosityEfficiencyProblem Solution

Best For

Designed for growth marketers, revenue ops, and small business owners who juggle multiple tools (CRM, email, ads) and suspect leads are slipping through the cracks. They respond to clear, outcome-led messaging and want an obvious next step without technical jargon. Best for mobile-first audiences browsing between meetings and needing fast clarity.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 TikTok4/5

How to Customize

✓Replace “Fix your leaky funnel” with your highest-performing pain phrase (e.g., “Stop missed follow-ups” or “Route leads instantly”) to keep the TOF problem hook.
✓Keep the CTA button oversized and high-contrast; if you change orange, pick a saturated brand color that pops against near-black.
✓Swap the cursor graphic for your platform’s tap icon or add a subtle “Tap to…” microcopy near the button to match mobile behavior.
✓Use a different persona photo (founder, marketer, ops manager) but keep the subject centered and chest-up so the CTA remains the primary focal point.
✓Add a short subline under the button (1 line max) like “Connect your apps in minutes” to introduce the solution without losing simplicity.

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Free — No credit card required