What ad formats work best for SaaS and apps?

The most effective SaaS ads show interface screenshots, quick demos or concrete user results. Mimero's software templates include layouts optimized for CTAs like "Free trial" and "Request demo".

Should I showcase features or social proof in software ads?

Combining both works best: use features for cold audiences and social proof (reviews, client logos, metrics) for retargeting. Our templates cover both approaches.

How many software, saas & apps templates does Mimero have?

Mimero has hundreds of curated templates specifically for the software, saas & apps sector, selected from the world's top brands and updated weekly.

How can I customize software, saas & apps templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

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Square ad with off-white card, portrait photo, milestone headline, stats row (distance pace time), and App Store/Google Play badges

Running Tracker Achievement Ad Template - Square

1:1Software, SaaS & AppsAwarenessSolution Aware

Use this template

Free — No credit card required

About This Template

This square ad template is designed for a running or fitness-tracking mobile app, spotlighting a personal milestone as the core hook. The layout features a large, centered portrait photo framed inside a clean off‑white card, with a bold brand/title area at the top and a celebratory headline (“First time running without stopping!”) that instantly signals progress. A stats strip along the bottom showcases distance, pace, and time in clear, high-contrast typography—turning a user win into proof of value. App Store and Google Play buttons are placed prominently to convert solution‑aware viewers at the top-of-funnel who already want a simple way to track and improve. The creative uses motivation and achievement triggers: the friendly face humanizes the result, while the metrics provide social-proof-by-data. Soft teal background tones keep the design fresh and athletic without feeling aggressive, and the orange brand accent adds energy. Customize by swapping the photo with your community member, updating the stat fields to match your app’s key KPI (streaks, calories, routes), and adapting the headline to different milestone moments (first 5K, new PR, longest streak).

When to Use This Template

1Ideal for user-acquisition campaigns promoting a running tracker app, using a relatable milestone headline to stop the scroll.
2Perfect for featuring community spotlights: swap in a member photo and their stats to build trust through real outcomes.
3Great for onboarding or reactivation ads that highlight “firsts” (first nonstop run, first 3 miles) to trigger motivation.
4Works well for app store conversion ads because the store badges are already integrated into the bottom area.

Marketing Strategy

This creative works because it packages the product benefit as an immediately recognizable win: “I ran without stopping.” For solution-aware audiences, that outcome is more persuasive than feature lists. The template layers two powerful triggers—achievement and motivation—by pairing a celebratory headline with concrete performance metrics (distance, pace, time) that feel objective and shareable. The human portrait adds authenticity and empathy, making the milestone feel attainable for beginners. In a TOF awareness context, the clean card layout and strong hierarchy let viewers understand the app’s promise in seconds, while the store badges reduce friction and support fast app-install behavior. It follows best practices for mobile ads: bold headline, proof-by-data, and a clear next step.

AwarenessSolution AwareFitness TrackingRunning ActivityMobile AppAchievementMotivationSocial Proof

Best For

Designed for beginner to intermediate runners and fitness newcomers who want proof that tracking leads to progress. It appeals to mobile-first users who enjoy measurable goals, shareable wins, and simple app-store installs. Also suitable for communities and clubs looking to motivate members with visible stats.

Platform Suitability

Instagram Feed5/5 Facebook Feed5/5 LinkedIn4/5

How to Customize

✓Replace the portrait with a real user or ambassador and keep the same close-crop framing to preserve the friendly, relatable feel.
✓Swap the headline to a specific milestone your audience chases ("First 5K", "New PR", "7-day streak")—this template is built for “firsts” and wins.
✓Update the bottom stats to your app’s differentiator (streak days, elevation gain, route map) while keeping three columns for quick scanning.
✓Match the top brand wordmark color to your primary accent; the orange spot is a strong attention anchor against the neutral card.
✓If your CTA is "Try free," replace one store badge area with a short free-trial line while keeping the badges visible for credibility.

Use this template

Free — No credit card required