
This 9:16 Story template is built to promote a personalised running-plan app or coaching subscription. The design uses a dark charcoal background with subtle topographic contour lines, creating a prem...
Free — No credit card required
This 9:16 Story template is built to promote a personalised running-plan app or coaching subscription. The design uses a dark charcoal background with subtle topographic contour lines, creating a premium “tech + sport” feel while keeping focus on the message. A bold, centered white headline reads like a real weekly diary, and the scattered calendar-style cards (Easy Run, Strength Training, Long Run, plus life tasks) visually prove that the plan fits around everyday commitments. Strategically, it targets top-of-funnel, unaware users by framing the problem (a chaotic week, low energy, travel) and positioning the solution as simple structure. The psychological triggers are convenience and motivation: the calendar snippets make the program feel achievable, and the narrative copy adds aspiration without overpromising results. A rounded, high-contrast CTA button (“Discover your personalised plan”) makes the next step frictionless. Brands can customize by swapping the brand lockup, updating the diary text to match their audience (beginners, marathoners, busy professionals), and replacing the cards with their own workout types, times, and icons.
This template works because it sells the *feeling of control* before it sells features. For an unaware, top-of-funnel audience, the diary-like headline mirrors a common pain point—weeks that feel chaotic and draining—then reframes training as a mood-boosting routine that fits around life. The floating schedule cards act as instant “proof of practicality”: instead of promising dramatic results, they show small, realistic sessions placed on specific days. Convenience is the core trigger (personalised plan, structured week), reinforced by the clean, app-like UI cards that imply automation and guidance. Motivation and aspiration come from the narrative arc (start strong, end prepared for travel). Best-practice wise, the design keeps contrast high for mobile readability, uses a single clear CTA, and avoids clutter—ideal for Story placements where users decide in seconds.
Designed for busy runners and fitness-minded people who want structure without overhauling their schedule. It speaks to beginners and intermediate athletes who feel unmotivated or inconsistent and are likely to try an app that promises personalised planning and accountability.
Free — No credit card required