What ad formats work best for SaaS and apps?

The most effective SaaS ads show interface screenshots, quick demos or concrete user results. Mimero's software templates include layouts optimized for CTAs like "Free trial" and "Request demo".

Should I showcase features or social proof in software ads?

Combining both works best: use features for cold audiences and social proof (reviews, client logos, metrics) for retargeting. Our templates cover both approaches.

How many software, saas & apps templates does Mimero have?

Mimero has hundreds of curated templates specifically for the software, saas & apps sector, selected from the world's top brands and updated weekly.

How can I customize software, saas & apps templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

Yes, you can start for free with included credits. No credit card is required to sign up.

Dark Story ad with large white diary headline, topographic line background, calendar cards for runs, and pill CTA button

Running Plan Motivation Ad Template - Story

9:16Software, SaaS & AppsAwarenessUnaware

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Free — No credit card required

About This Template

This 9:16 Story template is built to promote a personalised running-plan app or coaching subscription. The design uses a dark charcoal background with subtle topographic contour lines, creating a premium “tech + sport” feel while keeping focus on the message. A bold, centered white headline reads like a real weekly diary, and the scattered calendar-style cards (Easy Run, Strength Training, Long Run, plus life tasks) visually prove that the plan fits around everyday commitments. Strategically, it targets top-of-funnel, unaware users by framing the problem (a chaotic week, low energy, travel) and positioning the solution as simple structure. The psychological triggers are convenience and motivation: the calendar snippets make the program feel achievable, and the narrative copy adds aspiration without overpromising results. A rounded, high-contrast CTA button (“Discover your personalised plan”) makes the next step frictionless. Brands can customize by swapping the brand lockup, updating the diary text to match their audience (beginners, marathoners, busy professionals), and replacing the cards with their own workout types, times, and icons.

When to Use This Template

1Ideal for a running app launch campaign that needs to quickly explain “personalised weekly plan” without product screenshots.
2Perfect for re-engaging inactive users by showing a realistic week schedule (easy run + strength + long run) that feels doable.
3Great for beginner onboarding ads where the narrative headline reduces intimidation and emphasizes structure over performance.
4Works well for seasonal training pushes (spring base-building or pre-race blocks) by swapping the calendar cards with a themed week.

Marketing Strategy

This template works because it sells the *feeling of control* before it sells features. For an unaware, top-of-funnel audience, the diary-like headline mirrors a common pain point—weeks that feel chaotic and draining—then reframes training as a mood-boosting routine that fits around life. The floating schedule cards act as instant “proof of practicality”: instead of promising dramatic results, they show small, realistic sessions placed on specific days. Convenience is the core trigger (personalised plan, structured week), reinforced by the clean, app-like UI cards that imply automation and guidance. Motivation and aspiration come from the narrative arc (start strong, end prepared for travel). Best-practice wise, the design keeps contrast high for mobile readability, uses a single clear CTA, and avoids clutter—ideal for Story placements where users decide in seconds.

AwarenessUnawareFitness PlanningWorkout SchedulePersonalized ProgramConvenienceMotivationAspiration

Best For

Designed for busy runners and fitness-minded people who want structure without overhauling their schedule. It speaks to beginners and intermediate athletes who feel unmotivated or inconsistent and are likely to try an app that promises personalised planning and accountability.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 TikTok4/5Pinterest4/5

How to Customize

✓Rewrite the diary headline to match your audience’s weekly reality (e.g., “school run + meetings + 5K goal”)—the template’s strength is relatability.
✓Replace the five schedule cards with your app’s key workouts (intervals, recovery, mobility) and keep the day/time line for credibility.
✓Swap the single blue-highlight card to your brand accent color; that one pop is what guides the eye through the text-heavy layout.
✓If your offer is a quiz-based plan, change the CTA to “Take the 60-sec quiz” while keeping the same pill button style for consistency.
✓Add a small logo lockup above the headline (like the sample) rather than in the corners—centered placement looks more ‘app-native’ here.

Use this template

Free — No credit card required