What ad formats work best for SaaS and apps?

The most effective SaaS ads show interface screenshots, quick demos or concrete user results. Mimero's software templates include layouts optimized for CTAs like "Free trial" and "Request demo".

Should I showcase features or social proof in software ads?

Combining both works best: use features for cold audiences and social proof (reviews, client logos, metrics) for retargeting. Our templates cover both approaches.

How many software, saas & apps templates does Mimero have?

Mimero has hundreds of curated templates specifically for the software, saas & apps sector, selected from the world's top brands and updated weekly.

How can I customize software, saas & apps templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

Yes, you can start for free with included credits. No credit card is required to sign up.

Square ad with purple-to-blue gradient, left headline and CTA button, right column of stacked smartphone screens with creator clips.

AI Video Ad Maker Mobile UI Ad Template - Square

1:1Software, SaaS & AppsAwarenessUnaware

Use this template

Free — No credit card required

About This Template

This square SaaS ad template promotes an AI-powered video ad maker by showing the outcome first: a stacked collage of smartphone screens filled with creator-style clips, product promos, and talking-head shots. On the left, a bold two-line headline (“You need a video ad?”) sets the problem, followed by a contrasting promise (“Let’s make one with AI!”) and a clean rounded CTA button (“Try Creatify”) for fast scanning. The cool purple-to-cyan gradient background feels modern and tech-forward, while the phone frames add immediate context: this is built for mobile-first social advertising. The strategy is top-of-funnel awareness for largely unaware audiences. It uses curiosity and convenience triggers—viewers instantly imagine turning their own content into polished ads without heavy editing. The mix of varied examples signals versatility across industries, reducing perceived risk. Brands can customize the headline to a niche (“Need a TikTok-ready ad?”), swap the CTA to “Get started,” and replace the phone thumbnails with their own best-performing creatives to increase relevance and click intent.

When to Use This Template

1Perfect for announcing a new AI ad-creation tool, since the phone-stack immediately shows “what you can make” without needing a demo.
2Ideal for prospecting campaigns to small businesses and ecommerce brands: the left-side problem/solution headline makes the value prop understandable in one glance.
3Great for feature-positioning ads (templates, auto-editing, captions) by swapping the phone thumbnails to match each feature and keeping the CTA consistent.
4Useful for retargeting site visitors with a stronger CTA (“Get started”) while keeping the same recognizable gradient and phone collage for recall.

Marketing Strategy

This creative works because it sells the promise visually before asking for attention. The stacked phone screens act as instant proof-of-output, triggering curiosity (“what can I make?”) and convenience (“AI will do it fast”)—two strong motivators for busy marketers. The ad is built for top-of-funnel awareness and an unaware audience: instead of feature jargon, it frames a common pain (“need a video ad?”) and resolves it with a simple, modern AI promise. The cool gradient and clean typography signal a contemporary SaaS product, while the single, rounded CTA reduces decision friction. Best-practice elements include a clear left-to-right hierarchy, high-contrast headline, and contextual product framing (mobile UI) aligned with where ads are consumed: on phones.

AwarenessUnawareVideo CreationMobile App InterfaceAi Generated ContentCuriosityConvenienceTime Saving

Best For

Designed for marketers, ecommerce founders, and small teams who need scroll-stopping ads but lack time or in-house editing skills. It also fits agencies and creators looking to produce multiple client variations quickly for mobile-first channels.

Platform Suitability

Instagram Feed5/5 Facebook Feed5/5 LinkedIn4/5

How to Customize

✓Replace the phone thumbnails with 4–6 examples from your niche (ecommerce UGC, app demos, local services) to make the promise feel instantly relevant.
✓Keep the left headline as a question, but swap the first line to a specific pain (e.g., “Need a TikTok-ready ad?”) to improve thumb-stopping specificity.
✓Match the CTA button text to your acquisition model: “Start free trial,” “Generate my ad,” or “Get started,” while keeping the rounded shape for approachability.
✓Use your brand color for the gradient endpoints, but preserve the light-to-dark contrast so the white CTA and bold headline remain readable.
✓If your product has a name/logo, place it near the CTA; the open space on the left is designed to hold a small logo without clutter.

Use this template

Free — No credit card required