What ad formats work best for SaaS and apps?

The most effective SaaS ads show interface screenshots, quick demos or concrete user results. Mimero's software templates include layouts optimized for CTAs like "Free trial" and "Request demo".

Should I showcase features or social proof in software ads?

Combining both works best: use features for cold audiences and social proof (reviews, client logos, metrics) for retargeting. Our templates cover both approaches.

How many software, saas & apps templates does Mimero have?

Mimero has hundreds of curated templates specifically for the software, saas & apps sector, selected from the world's top brands and updated weekly.

How can I customize software, saas & apps templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

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Mint background Story ad with stacked report mockup and bold headline “The #1 Proposal Software on G2” plus three avatars.

Proposal Software G2 #1 Report Ad Template - Story

9:16Software, SaaS & AppsConsiderationSolution Aware

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Free — No credit card required

About This Template

This 9:16 Story template promotes a downloadable “Proposal Software Comparison Report,” making it ideal for SaaS brands that sell proposal, e-signature, or document workflow tools. The design uses a soft mint/gray background with a realistic, stacked report mockup at the top, creating instant context for a lead magnet. A bold, oversized headline (“The #1 Proposal Software on G2”) anchors the lower half, supported by a concise credibility line and small circular avatar photos that subtly suggest real users and peer validation. The dark report cover with warm red/orange accents adds contrast and draws the eye to the document. Marketing-wise, it leans on authority and social proof (G2 leadership claim) in a mid-funnel consideration moment, when buyers are comparing options and want proof, rankings, and data. Brands can customize by swapping the report title/year, replacing the comparison graphic with their own categories, and adapting the headline to a specific badge, award, or industry segment while keeping the clean, enterprise-friendly hierarchy.

When to Use This Template

1Ideal for promoting a gated “comparison report” or buyer’s guide, with the report mockup making the download feel tangible and premium.
2Perfect for retargeting visitors who viewed pricing or competitors—“#1 on G2” reduces perceived risk during evaluation.
3Great for quarterly/annual content drops (e.g., 2025 report), where the year on the cover signals freshness and relevance.
4Works well for ABM campaigns to procurement and RevOps teams, pairing a credibility claim with a data-led asset.

Marketing Strategy

This template wins in mid-funnel consideration because it pairs a concrete asset (a comparison report) with third-party validation (“#1 on G2”), aligning with solution-aware buyers who are actively evaluating vendors. The report mockup signals substance and reduces friction—users understand they’ll get data, not marketing copy. The oversized headline establishes authority fast in a Story placement, while the small avatar row adds an extra layer of social proof without distracting from the core claim. Clean spacing and muted colors keep the message enterprise-ready, which improves trust for procurement-minded audiences. Best-practice wise, it follows a strong hierarchy (asset → claim → reason), uses a time cue (“five years in a row”) to reinforce consistency, and keeps the CTA implicit for a low-resistance click to learn more or download.

ConsiderationSolution AwareBusiness DocumentationReport DownloadSoftware ComparisonAuthoritySocial ProofCredibility

Best For

Designed for B2B buyers evaluating proposal and document automation tools—sales leaders, RevOps, and procurement teams who want proof before shortlisting vendors. It fits audiences that rely on third-party validation (G2 badges, rankings) and prefer data-backed assets over hype.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 LinkedIn4/5Pinterest4/5

How to Customize

✓Replace the report cover title with your exact asset name (e.g., “RFP Automation Benchmark 2026”)—the large cover area is the first attention magnet.
✓Swap the “#1 on G2” line with your strongest third-party proof (badge, award, review count) while keeping the headline in the same heavy font for authority.
✓Update the small comparison graphic on the open page with your category map or feature matrix to match your niche (CPQ, eSignature, contract lifecycle).
✓Use brand accent color on the small circular badge and the warm gradient on the cover—those accents are the only high-contrast cues.
✓Change the supporting line to a specific metric (e.g., “4.7/5 from 2,000+ reviews”) to make the credibility claim more concrete.

Use this template

Free — No credit card required