What ad formats work best for SaaS and apps?

The most effective SaaS ads show interface screenshots, quick demos or concrete user results. Mimero's software templates include layouts optimized for CTAs like "Free trial" and "Request demo".

Should I showcase features or social proof in software ads?

Combining both works best: use features for cold audiences and social proof (reviews, client logos, metrics) for retargeting. Our templates cover both approaches.

How many software, saas & apps templates does Mimero have?

Mimero has hundreds of curated templates specifically for the software, saas & apps sector, selected from the world's top brands and updated weekly.

How can I customize software, saas & apps templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

Yes, you can start for free with included credits. No credit card is required to sign up.

Story ad with desk photo, large headline text, feature list pills with icons, and a phone showing an email assistant app screen.

Email Assistant Productivity App Ad Template - Story

9:16Software, SaaS & AppsAwarenessUnaware

Use this template

Free — No credit card required

About This Template

This 9:16 Story template promotes an AI email assistant or productivity app aimed at busy professionals. The background is a realistic desk scene with a laptop, plant, and a hand holding a phone showing the app interface—instantly communicating “this works on your device.” A large serif headline (“Already behind on work emails?”) uses a pain-point question to hook unaware users, followed by a contrasting lavender product name line (“Get Fyxer.”) for memorability. Feature proof is delivered via a vertical stack of rounded pill buttons with simple line icons (organizes emails, drafts replies, schedules, transcribes, and more), making the value proposition scannable in under two seconds. Strategically, this creative is top-of-funnel awareness: it triggers curiosity and convenience while reframing email overload as solvable. The lifestyle/product-demo hybrid builds trust without needing testimonials or pricing. Brands can swap the app screenshot, name color accent, and the five feature bullets to match different use cases (inbox zero, meeting notes, customer support triage) while keeping the same high-clarity structure optimized for Story placements.

When to Use This Template

1Ideal for awareness campaigns targeting professionals who feel overwhelmed by inbox volume; the opening question makes the pain instantly relatable.
2Great for showcasing a new email productivity feature set (sorting, drafting, scheduling, transcription) in a fast-scanning bullet stack optimized for Stories.
3Perfect for app-store acquisition ads where the on-phone UI screenshot acts as immediate product proof and reduces skepticism.
4Useful for B2B SaaS retargeting in early consideration: swap the feature pills to match a specific segment (sales, support, founders) while keeping the same layout.

Marketing Strategy

This template works because it opens with a high-friction pain point (“behind on work emails?”) that many professionals feel but may not have labeled as solvable—perfect for unaware, top-of-funnel audiences. The question format creates an instant self-diagnosis moment (curiosity + relevance), then the brand line provides a simple next step. The stacked feature pills convert abstract “AI assistant” claims into concrete jobs-to-be-done (organize, draft, schedule, transcribe), reinforcing convenience and time-saving without demanding deep reading. The real-world desk scene plus an on-phone UI screenshot serves as proof of usability and reduces perceived risk. Overall, it follows best practices for Story placements: large type, high contrast accent color, and scannable modular benefits that can be swapped to match different segments.

AwarenessUnawareMobile AppProduct DemoWork ProductivityCuriosityConvenienceTime Saving

Best For

Busy office workers, founders, and remote professionals who are falling behind on email and want a simple, mobile-first way to regain control. They respond to clear, practical benefits over hype and prefer tools that save time without complex setup.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 TikTok4/5Pinterest4/5

How to Customize

✓Replace the lavender brand line with your primary accent color, but keep high contrast against the dark desk background to preserve readability.
✓Swap the phone screenshot with your actual inbox view; choose a screen that visually shows sorting or drafting to match the feature list.
✓Edit the five pill items to mirror your strongest use case (e.g., “Unsubscribe cleanup” or “Shared inbox triage”)—the icon+label format is built for quick scanning.
✓Keep the headline as a question tied to a single pain point (overload, missed replies, messy threads) to maintain the TOF hook strength.
✓If targeting a specific team, rename pills with their language (e.g., “Follow-ups for sales”) while keeping the same pill count to avoid clutter.

Use this template

Free — No credit card required