What ad formats work best for SaaS and apps?

The most effective SaaS ads show interface screenshots, quick demos or concrete user results. Mimero's software templates include layouts optimized for CTAs like "Free trial" and "Request demo".

Should I showcase features or social proof in software ads?

Combining both works best: use features for cold audiences and social proof (reviews, client logos, metrics) for retargeting. Our templates cover both approaches.

How many software, saas & apps templates does Mimero have?

Mimero has hundreds of curated templates specifically for the software, saas & apps sector, selected from the world's top brands and updated weekly.

How can I customize software, saas & apps templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

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Vertical ad with outdoor walker in headphones on top and black panel below reading “Get 60 days free” and “$40 off”

Fitness App 60-Day Free Trial Ad Template - Story

9:16Software, SaaS & AppsAwarenessUnaware

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Free — No credit card required

About This Template

This 9:16 Story template promotes a fitness or training app with a strong free-trial incentive. The top half is a full-bleed lifestyle photo of a person power-walking outdoors in headphones, framed by trees and warm sunlight—instantly signaling movement, routine, and “you can do this” energy. The bottom half switches to a deep charcoal panel with oversized, high-contrast white typography: “GET 60 DAYS FREE” dominates first, followed by a secondary monetary perk (“up to $40 off select accessories”) in smaller lines. The hierarchy is classic direct-response: benefit → offer → qualifier → app name, making it highly scannable in Stories. Psychologically, it combines motivation/aspiration with risk reversal (free trial) and a tangible savings anchor, ideal for top-of-funnel audiences who aren’t actively searching for fitness solutions yet. Brands can quickly customize by swapping the outdoor image for their signature activity, adjusting the trial length/discount line, and replacing the app name and icon area while keeping the bold headline block for maximum thumb-stopping clarity.

When to Use This Template

1Ideal for driving top-of-funnel app installs by leading with a bold “60 days free” promise that’s readable in under a second.
2Perfect for seasonal “get back into routine” campaigns: the outdoor walking visual makes the offer feel approachable for beginners, not just athletes.
3Great for bundle promotions where you pair an app trial with accessory savings—keep the discount line as the secondary hook under the main headline.
4Useful for retargeting site visitors who hesitated: the free-trial risk reversal plus added savings provides a stronger reason to try now.

Marketing Strategy

This creative works because it pairs an aspirational lifestyle cue (outdoor walking with headphones) with a blunt, high-contrast offer that removes friction. For an unaware, top-of-funnel audience, the visual communicates “fitness fits into real life” before they even process the copy. The oversized “60 DAYS FREE” is pure risk reversal—viewers can try without commitment—while the added “up to $40 off” anchors value and nudges action for deal-sensitive users. The split-screen layout follows best practices for Stories: a relatable image to stop the scroll, then a clean dark panel that maximizes legibility and message retention. Minimal distractions keep attention on the offer, making it effective for first-touch prospecting and light retargeting alike.

AwarenessUnawareFitness AppOutdoor Walk RunAudio HeadphonesAspirationMotivationFree Trial

Best For

Designed for busy adults who want an easy, low-risk way to start moving—walkers, runners, and casual fitness enthusiasts who train with music or guided coaching. They respond to simple offers, quick setup, and clear savings rather than technical feature lists.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 TikTok4/5Pinterest4/5

How to Customize

✓Replace the top photo with your core modality (treadmill, yoga mat, cycling, strength) but keep a single subject in motion so the offer feels active and achievable.
✓Keep the main headline to 3–4 words and all caps; this template’s impact relies on the oversized typography filling the left side of the panel.
✓Use the secondary line for one specific sweetener (e.g., “Free premium plan” or “$X off gear”) and keep it smaller so it doesn’t compete with the free-trial claim.
✓Swap the bottom-right icon area with your app mark and add a short store cue (“Download on iOS/Android”) only if it fits without shrinking the headline.
✓If your brand uses a lighter palette, keep the dark offer panel anyway and shift accent color into one keyword (e.g., highlight the number “60”) to preserve contrast.

Use this template

Free — No credit card required