
This 9:16 Story template is built for a running coaching app or training-plan SaaS. The layout uses a clear before/after split-screen: the left side is desaturated and gritty, featuring an exhausted r...
Free — No credit card required
This 9:16 Story template is built for a running coaching app or training-plan SaaS. The layout uses a clear before/after split-screen: the left side is desaturated and gritty, featuring an exhausted runner and a bold “before” bar; the right side is brighter with warmer skin tones, a confident selfie, and an “after” label in a coral block. Two benefit lists reinforce the contrast—red X icons for pain points (no motivation, no accountability, burnout/injury risk) versus white checkmarks for solutions (personalized plan, tracking, form & nutrition tips, strength/mobility). A rating line (“4.9 • 6.9k Apple App Store Ratings”) adds instant social proof at the bottom, while “Try it Free” functions as the primary conversion driver. Psychologically, it pairs transformation + aspiration with credibility cues, making it ideal for TOF awareness among people who haven’t tried coaching yet. Brands can swap the photos, update the checklist items to match their methodology, and align the coral accent with their UI color to keep the punchy contrast intact.
This template wins attention by making the outcome instantly legible: a stark before/after split pairs visual transformation with a structured problem/solution checklist. The red X icons highlight common blockers (motivation, accountability, injury risk), creating self-recognition for an unaware audience, while the checkmarks map directly to the app’s features, turning abstract coaching into concrete benefits. App-store rating stars and the “4.9” line act as social proof, reducing perceived risk at the TOF awareness stage where trust is low. The dark-to-bright color shift supports the emotional promise of progress, and the simple “Try it Free” CTA removes commitment friction—an effective best practice for app acquisition where users need a low-barrier first step.
Designed for beginner-to-intermediate runners who feel stuck training alone and want structure without hiring an in-person coach. It appeals to mobile-first users who compare apps quickly, trust ratings, and respond to clear checklists that promise accountability and measurable progress.
Free — No credit card required