What ad formats work best for SaaS and apps?

The most effective SaaS ads show interface screenshots, quick demos or concrete user results. Mimero's software templates include layouts optimized for CTAs like "Free trial" and "Request demo".

Should I showcase features or social proof in software ads?

Combining both works best: use features for cold audiences and social proof (reviews, client logos, metrics) for retargeting. Our templates cover both approaches.

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How can I customize software, saas & apps templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

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9:16 split-screen ad with “before” and “after” bars, runner photos, X vs check lists, 4.9 rating line, and “Try it Free” text.

Running Coaching App Before & After Ad Template - Story

9:16Software, SaaS & AppsAwarenessUnaware

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Free — No credit card required

About This Template

This 9:16 Story template is built for a running coaching app or training-plan SaaS. The layout uses a clear before/after split-screen: the left side is desaturated and gritty, featuring an exhausted runner and a bold “before” bar; the right side is brighter with warmer skin tones, a confident selfie, and an “after” label in a coral block. Two benefit lists reinforce the contrast—red X icons for pain points (no motivation, no accountability, burnout/injury risk) versus white checkmarks for solutions (personalized plan, tracking, form & nutrition tips, strength/mobility). A rating line (“4.9 • 6.9k Apple App Store Ratings”) adds instant social proof at the bottom, while “Try it Free” functions as the primary conversion driver. Psychologically, it pairs transformation + aspiration with credibility cues, making it ideal for TOF awareness among people who haven’t tried coaching yet. Brands can swap the photos, update the checklist items to match their methodology, and align the coral accent with their UI color to keep the punchy contrast intact.

When to Use This Template

1Ideal for top-of-funnel acquisition campaigns for a running app, using the before/after contrast to make the value obvious in one glance.
2Perfect for retargeting “downloaded but inactive” users by replacing the left list with their common blockers and the right list with onboarding wins.
3Great for promoting a free trial or freemium plan, since the bottom-right CTA is already visually anchored for thumb-first tapping.
4Works well for seasonal fitness pushes (spring training, race prep) by swapping the checklist items to match a 5K/10K/half-marathon plan focus.

Marketing Strategy

This template wins attention by making the outcome instantly legible: a stark before/after split pairs visual transformation with a structured problem/solution checklist. The red X icons highlight common blockers (motivation, accountability, injury risk), creating self-recognition for an unaware audience, while the checkmarks map directly to the app’s features, turning abstract coaching into concrete benefits. App-store rating stars and the “4.9” line act as social proof, reducing perceived risk at the TOF awareness stage where trust is low. The dark-to-bright color shift supports the emotional promise of progress, and the simple “Try it Free” CTA removes commitment friction—an effective best practice for app acquisition where users need a low-barrier first step.

AwarenessUnawareFitness TrainingRunning OutdoorsBefore After TransformationTransformationAspirationSocial Proof

Best For

Designed for beginner-to-intermediate runners who feel stuck training alone and want structure without hiring an in-person coach. It appeals to mobile-first users who compare apps quickly, trust ratings, and respond to clear checklists that promise accountability and measurable progress.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 TikTok4/5Pinterest4/5

How to Customize

✓Replace the two runner photos with your own user-generated shots: keep the left image cooler/desaturated and the right image brighter to preserve the transformation cue.
✓Rewrite the left checklist using your users’ top 4–5 objections (e.g., “plateaued pace,” “missed workouts”) and mirror them with matching feature benefits on the right.
✓Swap the coral “after” banner color with your app’s primary UI accent, but keep it high-contrast against the sky background for instant readability.
✓Update the rating line to your real store metrics (stars + review count) and keep it on one line to maintain the credibility badge effect.
✓Change “Try it Free” to your acquisition offer (7-day trial, free plan, first week €0) while keeping it short so it stays dominant at the bottom-right.

Use this template

Free — No credit card required