What ad formats work best for SaaS and apps?

The most effective SaaS ads show interface screenshots, quick demos or concrete user results. Mimero's software templates include layouts optimized for CTAs like "Free trial" and "Request demo".

Should I showcase features or social proof in software ads?

Combining both works best: use features for cold audiences and social proof (reviews, client logos, metrics) for retargeting. Our templates cover both approaches.

How many software, saas & apps templates does Mimero have?

Mimero has hundreds of curated templates specifically for the software, saas & apps sector, selected from the world's top brands and updated weekly.

How can I customize software, saas & apps templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

Yes, you can start for free with included credits. No credit card is required to sign up.

Red gradient Story ad with running app UI card, goal chips, weekday toggles, 5K time slider, and “Take the Test” button

Running Coach App Goal Setup Ad Template - Story

9:16Software, SaaS & AppsConsiderationSolution Aware

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Free — No credit card required

About This Template

This 9:16 Story template is built to promote a running coaching app with a clear “set your goal” promise. The design uses a full red-to-coral gradient background and a large, rounded “app UI” card that looks like a real onboarding screen. Inside the card, pill-shaped selectors (5K, 10K, Half Marathon, Marathon, Ultra), weekday toggles, and a 5K time slider make the offer feel interactive and personalized—even as a static ad. Clean, bold white typography keeps the hierarchy obvious: brand name at top, product descriptor, then the plan configuration. The primary CTA sits in a wide button at the bottom (“Take the Test”), ideal for mid‑funnel consideration where users are solution-aware and deciding which coaching app fits them. Psychological triggers are self‑improvement and convenience: viewers can imagine a tailored plan in seconds without commitment. Brands can easily swap the goal chips, timing metrics, and CTA copy to match their own coaching style, from beginners to marathon PR chasers.

When to Use This Template

1Ideal for promoting a “training plan quiz” or onboarding test, since the UI card visually previews the steps users will take.
2Perfect for marathon-season acquisition campaigns: the goal chips (5K to Ultra) let you tailor variants by distance without redesigning the layout.
3Great for retargeting users who visited your pricing page—this template shifts the focus to personalization (days + pace) to reduce decision friction.
4Useful for positioning an app as “coach-like” rather than generic tracking, because the plan configuration elements imply guidance and structure.

Marketing Strategy

This creative works because it sells personalization, not features. The UI-style card turns the promise of “a plan made for you” into something tangible: selectable goals, training days, and a pace slider. That visual specificity triggers self-improvement (“I can get better”) while reducing effort anxiety through convenience (“it’s just a quick test”). The template sits naturally in mid‑funnel consideration for solution-aware users who already want a coaching app and are comparing options. Instead of pushing pricing, it offers a low-friction next step—an assessment—aligned with best practices for app acquisition. Clear hierarchy, a single primary CTA, and high-contrast white-on-red typography make it immediately scannable in Stories where attention is limited.

ConsiderationSolution AwareFitness TrainingMobile App InterfaceRunning PlanAspirationSelf ImprovementConvenience

Best For

Designed for runners and fitness enthusiasts who want structured coaching without hiring an in‑person trainer. It fits busy, app-native users comparing training platforms and looking for a plan tailored to their goal distance, weekly availability, and current pace.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 TikTok4/5Pinterest4/5

How to Customize

✓Swap the goal chips to match your niche (e.g., “Beginner 5K,” “Trail,” “Triathlon”) while keeping one chip highlighted to signal the default path.
✓Replace the 5K time slider with your key input (VO2 max estimate, current weekly mileage, or target finish time) to make the quiz feel more relevant.
✓Edit the weekday row to reflect common schedules in your audience (e.g., 3-day plan vs 5-day plan) and keep selected days in white for instant clarity.
✓Change the CTA from “Take the Test” to “Get Your Plan” or “Start Assessment” depending on store-page messaging, but maintain the large bottom button.
✓If your brand color isn’t red, keep a strong single-color gradient and white type—this contrast is the template’s main attention driver in Stories.

Use this template

Free — No credit card required