What ad formats work best for SaaS and apps?

The most effective SaaS ads show interface screenshots, quick demos or concrete user results. Mimero's software templates include layouts optimized for CTAs like "Free trial" and "Request demo".

Should I showcase features or social proof in software ads?

Combining both works best: use features for cold audiences and social proof (reviews, client logos, metrics) for retargeting. Our templates cover both approaches.

How many software, saas & apps templates does Mimero have?

Mimero has hundreds of curated templates specifically for the software, saas & apps sector, selected from the world's top brands and updated weekly.

How can I customize software, saas & apps templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

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Teal Story ad with two runner photos labeled “You now” and “You in 3 months,” plus distance, time, pace stats and app store badges.

Running Tracker Progress Transformation Ad Template - Story

9:16Software, SaaS & AppsAwarenessSolution Aware

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Free — No credit card required

About This Template

This 9:16 Story template is built for a running or fitness tracking app that sells measurable progress. The creative uses a clear two-panel “You now / You in 3 months” structure with rounded photo cards: the left image shows a runner mid-workout and catching breath, while the right image shows the same athlete running confidently. Below each card, a stats block highlights distance, time, and pace—turning improvement into hard numbers. App Store and Google Play badges sit at the bottom to remove friction and push immediate installs. The teal-green gradient background with subtle circular rings gives a tech-and-performance feel, while bold white typography keeps the message readable on mobile. Psychologically, it combines aspiration and achievement with transformation proof, ideal for top-of-funnel awareness among solution-aware users who already want to run more but need a tool and plan. Brands can customize by swapping photos for different demographics, updating goal timeframes (4 weeks, 12 weeks), and aligning the stat metrics with their app’s signature features (training plans, VO2 max, streaks).

When to Use This Template

1Perfect for promoting a running app’s “12-week improvement” promise, using the two-card transformation to hook scrollers in the first second.
2Ideal for acquisition campaigns where you want to prove value fast: the distance/time/pace panels make the benefit tangible without long copy.
3Strong for seasonal challenges (spring 5K, summer half marathon) by swapping the right-side stats to match a target race distance.
4Great for retargeting warm audiences who visited your pricing page—add a short CTA like “Start your plan today” while keeping the proof-driven layout.

Marketing Strategy

This template works because it turns an abstract promise (“get fitter”) into a concrete transformation story backed by numbers. The “You now / You in 3 months” framing leverages aspiration and achievement, helping solution-aware runners imagine themselves on the right side of the screen. The metric boxes act as instant proof: even without reading extra copy, viewers can see a bigger distance and improved pace, which increases perceived credibility. At top-of-funnel awareness, the goal is to earn attention and communicate value fast. The clean, high-contrast type and app-store badges support best practices for app acquisition creatives: show outcome first, then make the next step frictionless. The tech-like rings and cool gradient background also reinforce the category cue (tracking + performance), aligning visuals with the product’s promise.

AwarenessSolution AwareFitness TrainingRunningProgress TrackingTransformationAspirationAchievement

Best For

Designed for fitness enthusiasts and beginner-to-intermediate runners who want structure and visible improvement. It fits mobile-first audiences who respond to clear benchmarks (pace, time, distance) and are likely to install an app when the value is proven instantly.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 TikTok4/5Pinterest4/5

How to Customize

✓Keep the two-photo structure, but swap the timeframe line (“in 3 months”) to match your program length (30 days, 8 weeks) to avoid mismatched expectations.
✓Edit the stat panels to highlight your app’s differentiator—e.g., add “Streak: 21 days” or replace pace with “Calories” if that’s the core benefit.
✓Use one accent color for the right-side card border or stat box to visually signal “improved” and guide the eye to the outcome.
✓Replace the outdoor photos with treadmill/gym imagery for indoor-focused brands, while keeping similar framing so the before/after remains comparable.
✓If your primary goal is trial sign-ups, keep the store badges but add a short micro-CTA above them (e.g., “Start free plan”) without crowding the stats area.

Use this template

Free — No credit card required