What ad formats work best for SaaS and apps?

The most effective SaaS ads show interface screenshots, quick demos or concrete user results. Mimero's software templates include layouts optimized for CTAs like "Free trial" and "Request demo".

Should I showcase features or social proof in software ads?

Combining both works best: use features for cold audiences and social proof (reviews, client logos, metrics) for retargeting. Our templates cover both approaches.

How many software, saas & apps templates does Mimero have?

Mimero has hundreds of curated templates specifically for the software, saas & apps sector, selected from the world's top brands and updated weekly.

How can I customize software, saas & apps templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

Yes, you can start for free with included credits. No credit card is required to sign up.

Story ad with off-white background, bold headline, phone mockup showing “Rate your purchase” and star rating, green shape behind.

Customer Feedback Form Builder Ad Template - Story

9:16Software, SaaS & AppsAwarenessUnaware

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Free — No credit card required

About This Template

This 9:16 Story template promotes a form-builder SaaS or customer feedback tool designed to help brands collect reviews fast. The layout is deliberately minimal: a clean off‑white background, a bold centered headline (“Forms that stand out”), and a large smartphone mockup that previews a rating step (“Rate your purchase”) with star icons. A rounded green shape behind the phone adds a modern color accent and naturally frames the focal point, while the black device outline and high-contrast typography keep it crisp and readable on mobile. Strategically, the creative leans on simplicity and social proof. Showing a familiar post‑purchase rating screen reduces cognitive load for unaware audiences and instantly communicates the product’s value without technical jargon—ideal for top‑of‑funnel awareness. The mock interface acts as a “product-in-use” demonstration, sparking curiosity and trust. Customize by swapping the headline for your core outcome (NPS, leads, onboarding), replacing the phone screen with your own UI, and matching the green accent to your brand palette while keeping the spacious, premium feel.

When to Use This Template

1Ideal for introducing a survey or form-builder tool to cold audiences by showing a familiar rating step inside a phone UI.
2Perfect for eCommerce brands promoting post‑purchase feedback flows, with the star rating screen instantly signaling reviews and trust.
3Great for SaaS landing-page retargeting creatives: swap the phone screen to highlight NPS, lead capture, or onboarding questions.
4Useful for app launches where you need to communicate “beautiful, branded forms” quickly with minimal copy.

Marketing Strategy

This template works because it communicates the promise visually, not verbally: a phone screen showing a post‑purchase rating step instantly signals “collect reviews/feedback” to an unaware audience. The star icons act as social-proof shorthand, while the minimal layout and generous whitespace reduce cognitive load in fast-scrolling Story placements. The green accent adds approachability and guides the eye to the product-in-use, reinforcing simplicity as the core benefit. For top‑of‑funnel awareness, this combination of a clear headline plus UI preview builds curiosity (“How do I get forms like that?”) and credibility without needing case studies or feature lists—matching best practices for SaaS ads aimed at broad, cold traffic.

AwarenessUnawareMobile App InterfaceOnline FormCustomer FeedbackCuriositySimplicitySocial Proof

Best For

Built for SaaS marketers, product teams, and eCommerce operators who need more responses from mobile users without complex setup. Best for brands targeting busy customers who respond to short, familiar prompts and for teams that want a polished, premium look in their acquisition ads.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 TikTok4/5 LinkedIn4/5Pinterest4/5

How to Customize

✓Replace the headline with a specific outcome (e.g., “Collect 2x more reviews”) while keeping the same centered hierarchy for instant readability.
✓Swap the phone screen to your real UI and keep a single, recognizable step (rating, NPS slider, short question) to preserve the simplicity trigger.
✓Match the green rounded backdrop to your brand primary color, but maintain strong contrast with the black phone frame for a premium, crisp look.
✓If targeting B2B, change “Rate your purchase” to “Share feedback” or “Score your experience” and add a subtle logo lockup above the headline without crowding the whitespace.
✓Keep star icons or replace with your product’s key interaction icons; the row-of-icons pattern is the social-proof/clarity anchor of this layout.

Use this template

Free — No credit card required