What ad formats work best for SaaS and apps?

The most effective SaaS ads show interface screenshots, quick demos or concrete user results. Mimero's software templates include layouts optimized for CTAs like "Free trial" and "Request demo".

Should I showcase features or social proof in software ads?

Combining both works best: use features for cold audiences and social proof (reviews, client logos, metrics) for retargeting. Our templates cover both approaches.

How many software, saas & apps templates does Mimero have?

Mimero has hundreds of curated templates specifically for the software, saas & apps sector, selected from the world's top brands and updated weekly.

How can I customize software, saas & apps templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

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Story ad with bold headline, three runner photos with before→after times, light topographic background, App Store and Google Play badges

Running Training App Social Proof Ad Template - Story

9:16Software, SaaS & AppsAwarenessSolution Aware

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Free — No credit card required

About This Template

This 9:16 Story template promotes a running training app (like Runna) by pairing a bold performance promise with credible, visual proof. The top headline uses a premium serif + heavy sans mix—“Runners like you, run faster”—to instantly communicate relatability and outcome. Below, three rounded-corner race photos create a mini-gallery of real runners, each paired with a clear time improvement (before → after) for Half Marathon and Marathon. The green-highlighted “after” times act as a success cue and guide the eye. A light, topographic pattern background keeps the layout clean while subtly signaling “outdoors/endurance.” App Store and Google Play badges anchor the bottom as a frictionless next step. Strategically, this is TOF awareness for solution-aware runners: it sells the category (structured training plans) through aspiration, performance, and social proof rather than deep feature lists. It’s easy to customize by swapping athlete images, race distances, improvement metrics, and brand colors while keeping the high-contrast typography and proof-led structure that makes the claim believable.

When to Use This Template

1Ideal for a running app acquisition campaign where you want a fast, proof-led hook: the before→after times make the benefit immediately tangible.
2Perfect for promoting new training plan packs (5K/10K/Half/Marathon) by swapping the three cards to match each plan’s typical time gains.
3Great for retargeting store visitors with social proof—replace the photos with your users and feature your most common improvement range to reduce skepticism.
4Useful for seasonal race moments (spring marathons, autumn half marathons): update the images to match local events and keep the same performance headline.

Marketing Strategy

This creative works because it turns an aspirational claim (“run faster”) into believable evidence using social proof and performance metrics. The three-card grid shows multiple runners, reducing the “one-off result” objection, while the before→after arrow makes the improvement instantly legible in a one-second scroll. Highlighting the final time in green reinforces success and progress without needing extra copy. As a TOF awareness asset for solution-aware runners, it sells the outcome of structured training rather than the mechanics, which is ideal when users aren’t ready for detailed feature comparisons. The clean, map-like background keeps the focus on proof, and the store badges provide a clear, low-friction next step aligned with mobile discovery behaviors.

AwarenessSolution AwareFitness TrainingRunningMobile AppAspirationSocial ProofPerformance

Best For

Designed for recreational to competitive runners who are already considering structured training and want reassurance it delivers measurable pace improvements. Best for mobile-first audiences (18–45) who discover fitness apps via Stories and respond to real athlete examples more than technical feature lists.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 TikTok4/5Pinterest4/5

How to Customize

✓Replace the three runner photos with your users in race settings; keep consistent framing so the grid feels like a cohesive “community proof” set.
✓Swap the distances under each card (5K/10K/Trail) but keep the before→after arrow format—this template’s credibility comes from instant comparability.
✓Match the green highlight to your brand accent color, but preserve the single-color emphasis on the “after” time to maintain scanability.
✓If you have stronger proof, add a small badge on one card (e.g., “Most common result”)—place it in a corner so it doesn’t compete with the times.

Use this template

Free — No credit card required