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Should I showcase features or social proof in software ads?

Combining both works best: use features for cold audiences and social proof (reviews, client logos, metrics) for retargeting. Our templates cover both approaches.

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White story ad with two map cards, “You now” vs “You in 3 months,” red route lines, stat boxes, App Store and Google Play badges.

Running Tracker Progress Ad Template - Story

9:16Software, SaaS & AppsAwarenessUnaware

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Free — No credit card required

About This Template

This 9:16 story template is built for a running tracker or fitness logging app that wants to spark motivation at first touchpoint. The design uses a clean white background with two side-by-side map cards labeled “You now” versus “You in 3 months,” instantly visualizing progress through longer route lines. Under each map, simple stat blocks (distance, time, pace) translate the visual story into measurable outcomes, reinforcing goal-setting and self-improvement without needing heavy copy. The typography is bold, black, and highly legible, while the map palette (soft grays, blues, greens) keeps the focus on the red route path as the hero element. App Store and Google Play badges anchor the bottom, making the next step obvious. This approach works well for an “unaware” audience: it doesn’t assume they know features, it sells the outcome—consistency and growth. Customize by swapping the maps for your users’ typical routes, adjusting the time horizon (4 weeks/12 weeks), and replacing the stat labels to match your app’s metrics (calories, elevation, streaks).

When to Use This Template

1Ideal for acquiring new users for a running app by showing a clear “today vs. in 3 months” improvement story with minimal reading.
2Perfect for New Year or back-to-training campaigns where goal-setting is the hook and the stat boxes reinforce credibility.
3Great for retargeting site visitors who didn’t install—swap in stronger numbers (longer distance, faster pace) to reignite intent.
4Works well for city-based campaigns: replace the map visuals with local routes to make the ad instantly relatable.

Marketing Strategy

The creative leverages self-improvement and goal-setting by visualizing a “future you” outcome in a simple side-by-side comparison. For a TOF awareness audience with low product knowledge, maps and route lines act as immediate, universal proof of progress—no feature list required. The stat blocks (distance/time/pace) add concreteness and reduce skepticism by turning motivation into measurable results. The minimal white space and bold labels ensure fast comprehension in story placements, while the store badges provide a frictionless next step aligned with an install objective. Overall, it follows best practices for mobile ads: one core message, high-contrast focal element (red route), and a clear conversion path without clutter.

AwarenessUnawareFitness TrackingRunning ProgressMobile AppSelf ImprovementGoal SettingMotivation

Best For

Designed for beginner to intermediate runners and fitness enthusiasts who like tracking metrics and need a simple motivation trigger to stay consistent. It fits mobile-first audiences who respond to clear, visual progress and are likely to install an app when the benefit is immediately obvious.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 TikTok4/5Pinterest4/5

How to Customize

✓Swap “You in 3 months” to “In 4 weeks” or “By race day” to match your program timeline and make the promise feel more attainable.
✓Replace the distance/time/pace labels with your app’s differentiators (streak, elevation, calories) but keep the 3-row grid for quick scanning.
✓Use a local city map background for geo-targeted campaigns; the familiar coastline/river shape boosts instant recognition.
✓Change the route line color to your brand accent, but preserve high contrast against the pale map so the path stays the hero.
✓Add a small logo lockup near the store badges to brand the template without competing with the headline at the top.

Use this template

Free — No credit card required