What ad formats work best for SaaS and apps?

The most effective SaaS ads show interface screenshots, quick demos or concrete user results. Mimero's software templates include layouts optimized for CTAs like "Free trial" and "Request demo".

Should I showcase features or social proof in software ads?

Combining both works best: use features for cold audiences and social proof (reviews, client logos, metrics) for retargeting. Our templates cover both approaches.

How many software, saas & apps templates does Mimero have?

Mimero has hundreds of curated templates specifically for the software, saas & apps sector, selected from the world's top brands and updated weekly.

How can I customize software, saas & apps templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

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Teal gradient Story ad with jumping female runner, headline text, training plan path diagrams, store badges and rating bar

Running Training App Guided Plan Ad Template - Story

9:16Software, SaaS & AppsAwarenessUnaware

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Free — No credit card required

About This Template

This 9:16 Story ad template promotes a running training mobile app by turning a common beginner pain point into a clear promise: “Running without a plan is hard” followed by “makes it easy.” The layout uses a teal-to-green gradient background with subtle circular shapes, creating a calm, trustworthy tech-fitness feel. A joyful jumping runner cutout on the left adds energy and human relatability, while the center-right uses simple line-path diagrams that visually explain progression from short walks to a first 5K—reducing overwhelm with structure. The strategy is top-of-funnel awareness for users who aren’t actively shopping yet but feel inconsistent or unsure. It leverages ease, motivation, and “guided steps” to lower perceived effort. App Store and Google Play badges make the next action obvious, and the Trustpilot-style rating bar adds social proof and credibility without heavy copy. Brands can customize by swapping the runner image, updating the plan milestones (10K, half marathon, treadmill), changing the accent color to match UI, and replacing ratings with real review counts for authenticity.

When to Use This Template

1Ideal for acquiring first-time runners who feel overwhelmed—use the visual plan path to show how the app turns confusion into a step-by-step routine.
2Great for promoting a “Couch to 5K” style program: replace the milestones to match your exact weeks and workout durations for instant clarity.
3Perfect for app install campaigns because the App Store/Google Play badges are already placed as primary conversion elements.
4Works well for credibility-led awareness ads—swap in your real Trustpilot/G2 rating snippet to reduce skepticism for unknown brands.

Marketing Strategy

The template works because it reframes a vague goal (“start running”) into a structured, low-friction path. The top headline names the audience’s pain (lack of guidance), instantly creating relevance at the awareness stage. The curved roadmap diagrams visualize progression and make the promise tangible—reducing overwhelm and increasing perceived attainability. The energetic runner image supplies motivation and identity (“people like me do this”), while the cool teal palette signals calm control and reliability for a tech product. App store badges provide a single, obvious next step, matching TOF intent. Finally, the prominent rating strip adds social proof, which is crucial for an unfamiliar app: it borrows trust and lowers the risk of trying something new.

AwarenessUnawareFitness TrainingRunningMobile AppEaseMotivationStructure

Best For

Designed for beginner to intermediate runners who want structure: busy adults who struggle with consistency and don’t know how to progress safely. They are mobile-first, respond to simple guidance, and are likely to install an app if it feels easy, credible, and immediately actionable.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 TikTok4/5Pinterest4/5

How to Customize

✓Replace the two roadmap panels with your exact program structure (e.g., 8-week 10K or treadmill plan) while keeping the curved arrows to preserve the “guided path” feel.
✓Swap the runner cutout for a photo that matches your target segment (beginner, plus-size, older runners) to increase identification without changing the layout.
✓Match the teal gradient to your app UI primary color, but keep high-contrast white headline text for Story readability.
✓Update the rating strip with your real platform (Trustpilot, App Store, Google Play) and include review count; this template’s bottom placement makes it a credibility anchor.
✓If your CTA is trial-based, replace badges with a single button-style label while keeping it in the same lower area to maintain the conversion hierarchy.

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Free — No credit card required