What ad formats work best for SaaS and apps?

The most effective SaaS ads show interface screenshots, quick demos or concrete user results. Mimero's software templates include layouts optimized for CTAs like "Free trial" and "Request demo".

Should I showcase features or social proof in software ads?

Combining both works best: use features for cold audiences and social proof (reviews, client logos, metrics) for retargeting. Our templates cover both approaches.

How many software, saas & apps templates does Mimero have?

Mimero has hundreds of curated templates specifically for the software, saas & apps sector, selected from the world's top brands and updated weekly.

How can I customize software, saas & apps templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

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9:16 split-screen ad with model before/after, toggle icon center, white headline box, blue bottom bar CTA on dark background

Eye Contact Fix Creator Tool Ad Template - Story

9:16Software, SaaS & AppsAwarenessUnaware

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Free — No credit card required

About This Template

This 9:16 Story template promotes an AI video editing/creator tool that instantly corrects eye contact. The design uses a high-contrast split-screen “How it started / How it’s going” comparison with the same model photo on both sides, divided by a vertical line and a small toggle icon—visually communicating a simple on/off improvement. A bold headline in a rounded white label sits near the top, keeping the message readable against the dark, blurred background. The brand mark is placed above the headline, while a strong blue CTA bar anchors the bottom with a clear benefit statement (“Fix eye contact in one click”). Strategically, it’s built for top-of-funnel awareness: it targets unaware creators by naming a relatable pain (“trying to make eye contact”) and satisfying curiosity through the transformation format. The “one click” promise leans on convenience and reduces perceived effort. Customize by swapping the model with your niche creator, adjusting the headline to the specific editing problem (audio cleanup, captions, jump cuts), and recoloring the bottom bar to match brand guidelines while keeping the high-contrast hierarchy.

When to Use This Template

1Ideal for creator-tool campaigns showing a quick “before vs after” improvement (eye contact, gaze, framing) that’s instantly understood on Stories.
2Perfect for top-of-funnel awareness ads targeting camera-shy founders or coaches, using the headline to mirror their exact struggle.
3Great for feature announcements: keep the split layout and swap labels to “Without/With” to spotlight a newly released AI toggle.
4Strong for retargeting viewers who engaged with creator content—use the bottom bar to add “Try it free” or “Upload a clip” for a clearer next step.

Marketing Strategy

This template works because it makes an invisible software benefit visible in a single glance. The “How it started / How it’s going” split triggers curiosity and invites the viewer to compare, while the central toggle icon implies the change is as easy as switching something on. That convenience cue is crucial for unaware audiences at TOF: they may not know eye-contact correction exists, but they instantly recognize the discomfort of looking off-camera. The bottom bar converts attention into intent by translating the transformation into a concrete promise (“in one click”), reducing perceived time and skill required. The clean hierarchy (brand → problem → comparison → benefit) follows best practices for Story ads: fast comprehension, high contrast, and one focused feature rather than a list of capabilities.

AwarenessUnawareVideo EditingCreator ToolsBefore After ComparisonCuriosityTransformationConvenience

Best For

Designed for content creators, coaches, founders, and marketers who record talking-head videos and want a more confident, camera-ready presence without reshooting. They’re time-poor, publish frequently on social platforms, and respond best to simple, tool-driven upgrades that look professional fast.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 TikTok5/5Pinterest4/5

How to Customize

✓Replace the main headline with a first-person creator hook (e.g., “I always look at my notes…”)—this template’s large white label is built for relatable confession-style copy.
✓Swap “How it started/going” with “Without/With [Feature]” to make the improvement explicit when the visual difference is subtle.
✓Keep the vertical divider and toggle centered; it’s the key UI metaphor that sells “instant change” even before reading.
✓Use a saturated brand color for the bottom CTA bar, but maintain high contrast with white text to preserve the thumb-stopping anchor.
✓Test niche-specific examples by changing the model shot (podcast host, coach, recruiter) while keeping identical framing on both sides for a believable comparison.

Use this template

Free — No credit card required