What ad formats work best for SaaS and apps?

The most effective SaaS ads show interface screenshots, quick demos or concrete user results. Mimero's software templates include layouts optimized for CTAs like "Free trial" and "Request demo".

Should I showcase features or social proof in software ads?

Combining both works best: use features for cold audiences and social proof (reviews, client logos, metrics) for retargeting. Our templates cover both approaches.

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How can I customize software, saas & apps templates?

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Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

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Square dark ad with Runna headline, selectable pill options for race plans and weeks, and a large white “Get your personalized plan” button.

Running Coach Personalization Ad Template - Square

1:1Software, SaaS & AppsAwarenessUnaware

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Free — No credit card required

About This Template

This square SaaS ad template promotes a personalized running-coach app that builds training plans based on a runner’s goal and availability. The design uses a dark, radar-like concentric circle background with high-contrast white typography, giving a tech-forward, performance feel. In the center, pill-shaped option chips (10K, Half Marathon, Marathon; 2–4 runs/week; 10–16 weeks; 27–30 min 5k) visually simulate an in-app questionnaire. A few chips are highlighted in green, orange, red, and blue to cue “selected” choices and make customization instantly understandable. The bottom features a large rounded white CTA button (“Get your personalized plan”), optimized for thumb-stopping clarity in feeds. Strategically, this creative fits top-of-funnel awareness for an “unaware” audience: it explains the product by showing how it works, leveraging convenience and self-improvement triggers. It reduces decision friction by presenting simple inputs and a clear outcome. Brands can swap chips to match their program types, adjust highlight colors to brand accents, and replace the headline with a specific promise (e.g., first 5K, PB chase, comeback plan).

When to Use This Template

1Ideal for driving awareness for a running-plan app by visually demonstrating the “choose your goal → get a plan” flow without extra explanation.
2Perfect for A/B tests of onboarding offers: swap the highlighted chips to reflect different personas (beginner 5K, busy runner 2x/week, marathon build).
3Great for retargeting site visitors with a clear next step, using the large CTA button to push users into the plan generator.
4Useful for seasonal campaigns (spring training, marathon season) by replacing the plan chips and week durations to match current race calendars.

Marketing Strategy

This template works because it sells the mechanism before the product: the pill-style options instantly communicate personalization, a powerful convenience trigger for busy runners. For an awareness-stage, “unaware” audience, showing the inputs (goal, frequency, weeks, 5K time) reduces cognitive load versus claiming results. The highlighted chips act as a guided path, implying the plan is tailored—supporting motivation and self-improvement without sounding pushy. The dark, tech-like background builds credibility and “coach” authority, while the oversized white CTA creates a single, obvious next step. It follows best practices by matching message-to-market: clear value proposition, visual demo of how it works, and minimal friction to start.

AwarenessUnawareFitness TrainingRunning PlanPersonalizationSelf ImprovementConvenienceMotivation

Best For

Designed for recreational runners and fitness-minded beginners who want structure but don’t know where to start. It also fits time-poor runners who value convenience and prefer a plan tailored to their weekly schedule. Users are likely to click when they see their goal reflected in the selectable chips.

Platform Suitability

Instagram Feed5/5 Facebook Feed5/5 LinkedIn4/5

How to Customize

✓Replace the four chip rows with your exact onboarding questions (e.g., “Beginner / Intermediate / Advanced”, “Goal pace”, “Injury-safe”) to keep the UI-demo effect.
✓Keep 2–3 highlighted chips only; too many colors will dilute the “selected” cue that makes personalization readable at a glance.
✓Swap the bottom CTA to match your funnel step (e.g., “Take the 30‑sec quiz” or “Start my plan”) while keeping the same large rounded button shape.
✓Update the chip values to your core segment: beginners (run/walk, 5K finish time) or advanced (intervals, VO2, race date) to improve relevance.
✓If your brand uses a signature accent, apply it to the selected plan chip (currently green) to anchor recognition without losing contrast on the dark background.

Use this template

Free — No credit card required