What ad formats work best for SaaS and apps?

The most effective SaaS ads show interface screenshots, quick demos or concrete user results. Mimero's software templates include layouts optimized for CTAs like "Free trial" and "Request demo".

Should I showcase features or social proof in software ads?

Combining both works best: use features for cold audiences and social proof (reviews, client logos, metrics) for retargeting. Our templates cover both approaches.

How many software, saas & apps templates does Mimero have?

Mimero has hundreds of curated templates specifically for the software, saas & apps sector, selected from the world's top brands and updated weekly.

How can I customize software, saas & apps templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

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Square ad styled like a retro paint window on blue background with bold text about a 60% premium discount and a hush emoji

Reading App Secret Discount Ad Template - Square

1:1Software, SaaS & AppsAwarenessUnaware

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Free — No credit card required

About This Template

This square ad template promotes a digital reading/learning subscription by using a playful “secret deal” hook: a tongue‑in‑cheek message (“Our CEO is on vacation…”) followed by a bold 60% discount on a premium plan. The visual is built like a retro desktop paint program: gray window chrome, tool icons on the left, a color palette bar at the bottom, and a clean white canvas area that carries the headline in a hand-drawn, marker-style type. The deep blue outer background frames the “computer window,” making the copy feel like an inside joke screenshot. Strategically, it’s top‑of‑funnel awareness for an otherwise “unaware” audience: curiosity and novelty drive the stop‑scroll, while value savings (60% off) provides the immediate reason to click. The hush/secret emoji reinforces the conspiratorial tone and lowers resistance. Customize by swapping the brand name, discount level, and the top line to match your voice (founder joke, team message, or ‘hidden sale’). Keep the retro UI metaphor to stay distinctive while updating accent colors to your brand palette.

When to Use This Template

1Perfect for promoting a steep subscription discount, where the “60% off” line is the main conversion driver and needs maximum readability.
2Ideal for app brands running a “hidden sale” or “insider deal” campaign; the retro UI screenshot look makes the message feel leaked and clickable.
3Great for re-engaging dormant audiences with a humorous founder/CEO angle that softens salesiness while still highlighting savings.
4Useful for limited-time pricing tests: you can quickly swap the percentage and plan name without rebuilding the layout.

Marketing Strategy

The creative wins attention by pairing novelty (a retro desktop “Paint” interface) with a surprising, humorous premise (“CEO is on vacation”), instantly signaling this isn’t a standard corporate ad. That pattern break is ideal for TOF awareness and for an “unaware” audience because it invites a quick read instead of demanding prior interest. Curiosity is reinforced by the conspiratorial hush emoji, which frames the offer as an insider secret and increases shareability. Once attention is captured, the value-savings trigger does the heavy lifting: “60% discount” is centralized, high-contrast, and easy to scan on mobile. The layout follows best practices for static performance—single focal message, minimal clutter, and a clear hierarchy—making it easy to test different discount levels, plan names, or brand lines while keeping the same proven hook.

AwarenessUnawareMobile AppDigital SubscriptionReading LearningCuriosityValue & SavingsNovelty

Best For

Designed for digital readers, lifelong learners, and busy professionals who want to consume book insights quickly and are sensitive to subscription value. It fits social users who respond to witty, meme-like creatives and are willing to try premium when the deal feels exclusive. Best for 18–44 audiences accustomed to app subscriptions and price promotions.

Platform Suitability

Instagram Feed4/5 Facebook Feed4/5

How to Customize

✓Replace the top line (“Our CEO is on vacation…”) with a brand-relevant excuse (e.g., “Our editor fell asleep…” for reading apps) to keep the same joke structure.
✓Keep the discount line centered and isolated; adding extra benefits above it will reduce the meme-like punch of this template.
✓Swap the deep blue outer background with your brand primary, but keep strong contrast with the white ‘canvas’ so the text remains instantly scannable.
✓Use your product name in the last line in all caps to match the hand-drawn headline style and preserve hierarchy.
✓If you add a CTA button, place it near the bottom edge of the white canvas so it feels like part of the ‘software window’ UI.

Use this template

Free — No credit card required