What ad formats work best for SaaS and apps?

The most effective SaaS ads show interface screenshots, quick demos or concrete user results. Mimero's software templates include layouts optimized for CTAs like "Free trial" and "Request demo".

Should I showcase features or social proof in software ads?

Combining both works best: use features for cold audiences and social proof (reviews, client logos, metrics) for retargeting. Our templates cover both approaches.

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Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

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Fitness Tracking Social Sharing Ad Template - Story

9:16Software, SaaS & AppsAwarenessUnaware

Use this template

Free — No credit card required

About This Template

This 9:16 Story template is built for a fitness tracking app that turns runs and workouts into shareable moments. The design uses a bold orange header with a large centered headline, immediately grabbing attention in a fast-scrolling environment. Below, a split layout pairs a lifestyle running photo (dynamic pose against an urban wall) with an in-app community screen showing a mapped route, likes, avatars, and comments—visual proof that the product is both functional and social. Strategically, it’s top-of-funnel awareness aimed at users who aren’t actively searching for a tracker yet. The “make your training an artwork” concept triggers aspiration and curiosity, while the visible reactions and discussion thread add community validation without needing heavy copy. Clean sans-serif typography and high contrast keep the message legible on mobile. Customize by swapping the route screenshot for your own UI, localizing the headline, and updating the brand mark at the bottom. The split composition makes it easy to test different sports (running, cycling, gym) while keeping the same social-proof framework.

When to Use This Template

1Ideal for a fitness app launch campaign where you want to introduce the “track + share” concept quickly, using the UI screenshot as instant product context.
2Perfect for community-driven challenges (e.g., weekly runs) because the likes, avatars, and comments visually reinforce participation and belonging.
3Great for retargeting warm audiences who visited your app page: swap the headline for a specific promise (pace, distance, streaks) while keeping the social feed proof.
4Works for localized promotions by replacing the map area with a well-known city route, making the creative feel instantly relevant.
5Useful for showcasing new social features (comments, kudos, groups) since the template dedicates a large area to the discussion interface.

Marketing Strategy

This creative works because it combines aspiration with immediate product clarity. The bold orange headline frames training as something share-worthy, tapping into identity and curiosity—ideal for an unaware audience in top-of-funnel. The split-screen then removes ambiguity: the map route visual communicates “tracking” instantly, while likes, avatars, and comments demonstrate social validation and community momentum. That mix lowers adoption friction (“people like me use this”) and positions the app as both a tool and a social hub. The high-contrast header and minimal copy follow mobile best practices for Stories, keeping the message readable while letting the UI and lifestyle image do the persuading.

AwarenessUnawareFitness TrackingRunningSocial SharingAspirationCommunityCuriosity

Best For

Designed for runners and fitness enthusiasts who like quantifying performance and sharing achievements with friends. It appeals to socially motivated users who respond to kudos, comments, and group challenges, typically discovering new apps through Stories and creator-style fitness content.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 TikTok4/5Pinterest4/5

How to Customize

✓Replace the orange header copy with a short, punchy promise (max 6–10 words) to keep the same high legibility against the solid banner.
✓Swap the map screenshot with your most recognizable screen (route, stats, streaks) but keep the route line color bold so it reads at a glance.
✓Update the right-side lifestyle photo to match the sport you want to grow (cycling, hiking, gym) while preserving the same dynamic, mid-action pose.
✓Use the comment/like area to feature real feature names (e.g., “Kudos”, “Clubs”)—the UI block is large enough to make terminology memorable.
✓If your brand color isn’t orange, keep a saturated warm accent anyway; the template relies on that energetic top band to stop the scroll.

Use this template

Free — No credit card required