What ad formats work best for SaaS and apps?

The most effective SaaS ads show interface screenshots, quick demos or concrete user results. Mimero's software templates include layouts optimized for CTAs like "Free trial" and "Request demo".

Should I showcase features or social proof in software ads?

Combining both works best: use features for cold audiences and social proof (reviews, client logos, metrics) for retargeting. Our templates cover both approaches.

How many software, saas & apps templates does Mimero have?

Mimero has hundreds of curated templates specifically for the software, saas & apps sector, selected from the world's top brands and updated weekly.

How can I customize software, saas & apps templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

Yes, you can start for free with included credits. No credit card is required to sign up.

Visual Communication Stat Ad Template - Story

9:16Software, SaaS & AppsAwarenessUnaware

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Free — No credit card required

About This Template

This 9:16 Story template is designed for SaaS and productivity tools that improve visual communication—think slide design platforms, collaborative whiteboards, or brand‑consistent presentation software. The creative uses a bold, single-stat hook (“84%”) as the hero, followed by a problem statement about delays and confusion, instantly framing a high-cost business pain point. Visually, it pairs a soft pink gradient background with oversized blurred numerals and crisp black typography, creating depth while keeping readability high on mobile. A small brand mark in the top-right corner leaves space for your logo, while the centered text block feels like a credible data callout. Strategically, it’s top-of-funnel awareness for an “unaware” audience: it doesn’t sell features first—it spotlights a widespread issue and builds authority through a quantified claim. This works well for busy managers who scan quickly and respond to clear, research-like stats. Customize by swapping the percentage, refining the claim to your niche (sales, ops, HR), and aligning the gradient and logo placement to your brand system while preserving the high-contrast stat-first hierarchy.

When to Use This Template

1Ideal for TOF awareness ads promoting a presentation or whiteboard SaaS, using a single statistic to stop the scroll in Stories.
2Perfect for a campaign about reducing project delays: swap the stat and keep the problem statement to position your tool as the fix.
3Great for thought-leadership style ads targeting managers—use an industry-specific data point (sales enablement, ops, HR) to build authority fast.
4Useful as the first card in a multi-slide Story sequence, introducing the pain point before showing the product UI and benefits.

Marketing Strategy

This template works because it leads with an authority-driven statistic, a proven thumb-stopper for B2B audiences who scan quickly and trust quantified claims. The follow-up line translates the number into a concrete business consequence—delays and confusion—triggering problem recognition and curiosity without requiring prior product awareness. That makes it ideal for top-of-funnel awareness and an “unaware” segment: it frames the category problem first, then invites the viewer to learn more. Design best practices reinforce the message: oversized numerals create visual hierarchy, the high-contrast black type ensures mobile legibility, and the soft gradient with blurred background numbers adds depth while keeping the focus on the claim. The minimal branding area supports credibility without distracting from the core insight, setting up a smooth transition to a second asset that introduces your solution.

AwarenessUnawareVisual CommunicationBusiness ProductivityPresentation DesignCuriosityProblem SolutionAuthority

Best For

Built for business leaders, team managers, and operations or marketing stakeholders who feel friction in meetings and approvals but haven’t named the root cause. They are mobile-first scrollers who respond to quantified insights and want practical tools that reduce back-and-forth and misalignment.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 TikTok4/5Pinterest4/5

How to Customize

✓Replace “84%” with a niche-specific benchmark (e.g., “72% of sales teams…”) and keep the number oversized to preserve the thumb-stopping hierarchy.
✓Add a small source line under the statement (e.g., “Source: 2025 Workplace Survey”) in a lighter weight to strengthen credibility without clutter.
✓Swap the pink gradient for your brand gradient, but maintain strong contrast with near-black text for Story readability.
✓Use the top-right brand area for your logo or product icon; keep it small so the stat remains the hero.
✓Tighten the problem statement to a single outcome your product fixes (approval loops, rework, meeting time) to increase relevance.

Use this template

Free — No credit card required