What ad formats work best for SaaS and apps?

The most effective SaaS ads show interface screenshots, quick demos or concrete user results. Mimero's software templates include layouts optimized for CTAs like "Free trial" and "Request demo".

Should I showcase features or social proof in software ads?

Combining both works best: use features for cold audiences and social proof (reviews, client logos, metrics) for retargeting. Our templates cover both approaches.

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How can I customize software, saas & apps templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

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Minimal gray gradient story ad with running goal questions, red pill selections, and black “Take the test” button

Running Coach App Goal Quiz Ad Template - Story

9:16Software, SaaS & AppsAwarenessUnaware

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Free — No credit card required

About This Template

This 9:16 Story template is designed for a running coaching app that onboards users through quick, personalized questions. The layout mimics a clean mobile interface: a soft light-gray gradient background, centered stacked prompts, and high-contrast pill selectors in warm coral-red. The user sees three steps—choosing a race goal (with “Half Marathon” highlighted), selecting weekly running frequency (a red circled “3”), and entering a current 5K time (a red time pill). A bold black rounded CTA button (“Take the test”) anchors the bottom, making the next action unmistakable. Strategically, the creative leverages personalization, goal setting, and self-improvement—ideal for top-of-funnel awareness when prospects may not yet know they need coaching. The quiz format reduces friction, feels interactive even as a static ad, and signals that the plan will be tailored to the runner’s level. It works especially well for busy runners who want structure without guesswork. Customize by swapping the goal options (10K/Trail/Beginner), changing the highlighted answers to match your target segment, and adapting the CTA to “Get your plan” or “Start free.”

When to Use This Template

1Ideal for acquiring new users with a short “goal quiz” funnel, where the highlighted selections demonstrate how personalization works at a glance.
2Perfect for promoting half-marathon training plans to intermediate runners by pre-selecting the goal and letting them self-identify in seconds.
3Great for app install campaigns that need a clear next step—this layout naturally funnels attention to the bottom CTA button.
4Useful for retargeting site visitors who browsed training plans; the 5K time step reframes the offer as a quick assessment instead of a commitment.

Marketing Strategy

This template works because it turns a broad promise (“running coach”) into a low-effort self-assessment. By showing pre-selected answers (Half Marathon, 3 runs/week, a 5K time), it demonstrates personalization instantly—triggering goal-setting and competence building. For TOF awareness and an “unaware” audience, the quiz framing feels helpful rather than salesy, lowering resistance and inviting curiosity: “Where do I stand?” The clean UI-like hierarchy and high-contrast red highlights guide the eye step-by-step, while the single, obvious CTA consolidates attention into one next action. It follows best practices for mobile ads: large readable type, minimal clutter, and clear micro-commitments that can later be converted into a tailored plan or subscription.

AwarenessUnawareFitness Coaching AppRunning Training PlanMobile App InterfacePersonalizationGoal SettingSelf Improvement

Best For

Recreational to intermediate runners who want a structured plan for a specific race distance and prefer guidance tailored to their current pace and schedule. Best for mobile-first users who respond to quick assessments and are open to app-based coaching subscriptions.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 TikTok4/5

How to Customize

✓Swap the highlighted goal pill (e.g., 10K, Marathon, Beginner) to match the audience segment you’re targeting in that campaign.
✓Replace the frequency selector with your app’s key differentiator (e.g., “How many days can you train?”) while keeping the red circle to preserve scanability.
✓Change the 5K time step to a more relevant input (VO2 max, recent race, treadmill pace) but keep the large red time pill as the focal element.
✓Recolor the coral-red accents to your brand primary, but maintain high contrast against the light background for the ‘selected’ state.
✓Adapt the CTA to the promise the quiz unlocks (e.g., “Get your plan”, “Start free trial”) while keeping the black rounded button for strong visual closure.

Use this template

Free — No credit card required