What ad formats work best for SaaS and apps?

The most effective SaaS ads show interface screenshots, quick demos or concrete user results. Mimero's software templates include layouts optimized for CTAs like "Free trial" and "Request demo".

Should I showcase features or social proof in software ads?

Combining both works best: use features for cold audiences and social proof (reviews, client logos, metrics) for retargeting. Our templates cover both approaches.

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Mimero has hundreds of curated templates specifically for the software, saas & apps sector, selected from the world's top brands and updated weekly.

How can I customize software, saas & apps templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

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Running Coach Quiz Get Started Ad Template - Story

9:16Software, SaaS & AppsAwarenessUnaware

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Free — No credit card required

About This Template

This Story-format template is built to promote a running-coach app or AI training plan through an interactive “self-assessment” hook. The design uses a dark teal-to-black gradient background with high-contrast white typography and mint/teal sliders that look like in-app controls. Three question blocks (“What is your running goal?”, “How many days a week do you run?”, and “What is your current 5k time?”) guide the viewer down the page, each with a progress line and a check-marked selection—ending in a large, rounded white CTA button (“Take the test”). Strategically, it’s top-of-funnel awareness for an unaware audience: instead of selling features, it sparks curiosity and self-improvement by inviting people to discover their level. The micro-commitments (answering simple questions) reduce friction and prime users to start onboarding. It’s ideal for runners who compare goals (5K to marathon) and want a plan that feels personalized. Brands can swap the logo, adjust slider labels to match their program (pace, weekly mileage, injury history), and change the CTA to route to a quiz, app install, or lead form while keeping the clean, app-like aesthetic that signals credibility.

When to Use This Template

1Perfect for driving quiz-based onboarding to a running app: the three slider questions pre-frame “personalized plan” before the click.
2Ideal for TOF prospecting ads targeting broad runner interests—5K to marathon labels let users instantly self-identify.
3Great for app install campaigns where you want the creative to feel like a real product screen, improving trust and CTR.
4Strong for retargeting warm audiences who visited pricing: the “costs less than your race entry” line reinforces value before the CTA.

Marketing Strategy

This template wins by turning a cold audience into an active participant. The quiz-style sliders trigger curiosity (“Where do I fit?”) and self-improvement (“What goal should I train for?”) while signaling personalization—key for runners who distrust generic plans. The app-like UI (sliders, checkmarks) acts as a credibility cue: it looks like the product already works, reducing perceived risk. It’s suited to TOF awareness and an “unaware” segment because it doesn’t demand belief in the brand; it only asks for easy inputs. Those micro-commitments increase intent and make the final CTA feel like the natural next step in onboarding. The value line (“costs less than your race entry”) adds a quick, relatable price anchor without turning the ad into a hard sell.

AwarenessUnawareFitness CoachingTraining PlanGoal SettingCuriositySelf ImprovementAspiration

Best For

Designed for recreational runners and aspiring racers who want structure without hiring an expensive coach. It resonates with people comparing goals (5K/10K/half marathon/marathon), tracking pace, and willing to try an app if it feels personalized and low-friction.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 TikTok4/5Pinterest4/5

How to Customize

✓Replace the three questions with your exact onboarding fields (e.g., weekly mileage, injury history, target pace) to mirror your app and boost perceived personalization.
✓Keep the slider/checkmark motif—swap the mint accent with your brand color but maintain high contrast against the dark gradient for readability.
✓Change the goal labels (5K/10K/Half/Marathon) to your niche (trail, triathlon, beginner 0–5K) while keeping four options for fast scanning.
✓Turn the top line into a concrete value hook (e.g., “Plans in 60 seconds” or “Built for your next race”) and keep it short so the questions remain the hero.
✓Update the CTA text to match the destination (“Start quiz”, “Get your plan”, “Try free”) and ensure the button stays the brightest element on the page.

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Free — No credit card required