What ad formats work best for SaaS and apps?

The most effective SaaS ads show interface screenshots, quick demos or concrete user results. Mimero's software templates include layouts optimized for CTAs like "Free trial" and "Request demo".

Should I showcase features or social proof in software ads?

Combining both works best: use features for cold audiences and social proof (reviews, client logos, metrics) for retargeting. Our templates cover both approaches.

How many software, saas & apps templates does Mimero have?

Mimero has hundreds of curated templates specifically for the software, saas & apps sector, selected from the world's top brands and updated weekly.

How can I customize software, saas & apps templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

Yes, you can start for free with included credits. No credit card is required to sign up.

9:16 gradient ad with bold headline, yellow “Start FREE Trial” button, and search autocomplete card about email overload

Email Cleanup Free Trial Ad Template - Story

9:16Software, SaaS & AppsAwarenessUnaware

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Free — No credit card required

About This Template

This 9:16 Story template promotes an AI email-management/productivity tool through a highly relatable “search history” hook. A soft lavender-to-blush gradient sets a calm, modern mood, while the bold black headline (“Is this what your search history looks like?”) immediately calls out inbox anxiety and time-wasting behavior. Beneath it, a single bright yellow pill-shaped button (“Start FREE Trial”) creates strong contrast and makes the next step unmistakable. The lower half uses a familiar Google-style autocomplete card listing pain-point queries (inbox to zero, hours on emails, email overload anxiety, prioritizing important messages). This visual device triggers curiosity and relief: viewers recognize themselves, feel understood, and see an immediate solution. The strategy fits top-of-funnel awareness for largely unaware audiences—no feature dump, just a problem mirror and a low-friction trial. Brands can easily adapt by swapping the query lines to match their niche (sales, founders, support teams), updating the CTA color to brand accents, and replacing the logo area with their product name while preserving the “search card” concept for instant comprehension.

When to Use This Template

1Ideal for top-of-funnel prospecting for an email productivity app—users instantly self-identify through the “search history” questions.
2Great for promoting a free trial offer, since the high-contrast yellow CTA button is the clearest focal point on the screen.
3Perfect for targeting busy professionals (sales, founders, operators) who feel inbox clutter and time-management overload; the query list speaks their language.
4Works well for retargeting website visitors who didn’t convert: replace the queries with objections (pricing, setup time) and keep the same trial CTA.

Marketing Strategy

This template works by mirroring the viewer’s internal dialogue: the Google-like search autocomplete list turns abstract stress into concrete, familiar queries, triggering instant recognition (curiosity + relief). Because the audience is largely unaware, the creative avoids feature jargon and instead frames the problem as a common, solvable pattern—“your search history proves it.” In a top-of-funnel context, the single, high-contrast FREE Trial CTA reduces friction and invites a low-risk next step. The calm pastel gradient lowers perceived effort while the bold headline delivers clarity in one glance, following best practices for Story placements: one core message, one action, and a visual metaphor that communicates value without screenshots of a complex interface.

AwarenessUnawareProductivity ToolEmail ManagementDigital InterfaceCuriosityReliefEfficiency

Best For

Designed for knowledge workers who live in their inbox—sales reps, founders, consultants, and operators—who feel overwhelmed by email volume. It appeals to pragmatic buyers who want fast relief and will try a tool if the setup feels low-risk via a free trial.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 TikTok4/5 LinkedIn4/5Pinterest4/5

How to Customize

✓Rewrite the autocomplete lines to match your ICP: e.g., “follow-up emails taking hours” for sales or “client approvals stuck in inbox” for agencies.
✓Keep the yellow pill CTA style, but swap the fill color to your brand primary—high contrast against the pastel gradient is essential.
✓Replace the top headline with a niche-specific mirror question (e.g., “Is this what your Monday morning looks like?”) while keeping the same bold, centered hierarchy.
✓Swap the small brand line under the headline (“It’s time to try…”) with a concrete promise like “Get to inbox zero in 10 minutes/day” to increase intent without adding clutter.
✓If your product isn’t email-focused, keep the “search history” device and change the card to your pain points (meetings, tasks, CRM), preserving the familiar UI look.

Use this template

Free — No credit card required