What ad formats work best for SaaS and apps?

The most effective SaaS ads show interface screenshots, quick demos or concrete user results. Mimero's software templates include layouts optimized for CTAs like "Free trial" and "Request demo".

Should I showcase features or social proof in software ads?

Combining both works best: use features for cold audiences and social proof (reviews, client logos, metrics) for retargeting. Our templates cover both approaches.

How many software, saas & apps templates does Mimero have?

Mimero has hundreds of curated templates specifically for the software, saas & apps sector, selected from the world's top brands and updated weekly.

How can I customize software, saas & apps templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

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Minimal Story ad with bold text, two workout schedule cards with green and red side bars, and a black download button.

Running Coaching App Motivation Ad Template - Story

9:16Software, SaaS & AppsAwarenessUnaware

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Free — No credit card required

About This Template

This 9:16 Story template is built to promote a running coaching/training plan app. The design is clean and product-led: a white background, bold black typography, and two stacked “workout cards” that mimic an in-app schedule. Each card is anchored by a vertical accent bar—lime for an easy run and red for race day—creating instant visual categorization and reinforcing the key message contrast: “run” vs “race.” The minimal layout keeps attention on the promise and the interface, making it ideal for top-of-funnel awareness among runners who are curious but not yet actively shopping for coaching. The strategy combines aspiration and motivation with a clarity trigger: it simplifies training into actionable calendar moments, reducing decision fatigue (“what should I do today?”). A centered, high-contrast pill CTA (“Download Now”) makes the next step obvious without feeling pushy. Brands can customize it by swapping the workout examples, adjusting accent colors to match identity, and inserting their own app UI screenshots to showcase unique training logic or coaching benefits.

When to Use This Template

1Ideal for an app install campaign targeting runners who need structure, using the schedule-style cards to make the product instantly understandable.
2Perfect for promoting a new training plan feature (e.g., 5K, half marathon, marathon) by swapping the two example workouts to match the program.
3Great for retargeting curious visitors with a clarity-led message—showing “easy run” vs “race” reduces uncertainty and increases trial intent.
4Works well for seasonal race build-ups (spring/fall) by updating the dates, distances, and accent colors to mirror training phases.

Marketing Strategy

This creative works because it turns a complex problem—training decisions—into an easy binary framework (“run” vs “race”), triggering curiosity and motivation at the awareness stage. For an unaware audience, the interface-like workout cards act as instant proof of utility: viewers can infer the product’s function in under a second without reading dense copy. The green/red accents create fast scanning and a subtle behavioral cue (easy vs effort), while the minimalist white space keeps cognitive load low in a high-scroll environment. The message aligns with best practices for TOF app ads: a crisp promise, visual demonstration of the core feature (scheduled workouts), and a single, unambiguous CTA that invites a low-commitment next step (get started/download).

AwarenessUnawareFitness TrackingTraining PlanMobile App InterfaceAspirationMotivationCuriosity

Best For

Designed for recreational to intermediate runners who train for events and want a clear plan without overthinking daily workouts. It suits mobile-first users who are open to trying an app, respond to simple guidance, and value expert coaching signals over hype.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 TikTok4/5Pinterest4/5

How to Customize

✓Replace the two workout cards with your most common user journeys (e.g., “5K Beginner Plan” and “Race Week Taper”) to mirror real training phases.
✓Keep the green/red contrast but map it to your own taxonomy (e.g., green = recovery, orange = tempo, red = race) so the meaning is intuitive at a glance.
✓Swap the checkmark icon with your app’s signature micro-icon (calendar, coach, AI) to strengthen brand recall without adding clutter.
✓Edit the headline to match your niche: “Know when to recover” or “Know when to push,” while preserving the two-line contrast structure.
✓If you support multiple sports, duplicate the card layout and test variants (running/cycling/triathlon) while keeping the minimalist white space consistent.

Use this template

Free — No credit card required