What ad formats work best for SaaS and apps?

The most effective SaaS ads show interface screenshots, quick demos or concrete user results. Mimero's software templates include layouts optimized for CTAs like "Free trial" and "Request demo".

Should I showcase features or social proof in software ads?

Combining both works best: use features for cold audiences and social proof (reviews, client logos, metrics) for retargeting. Our templates cover both approaches.

How many software, saas & apps templates does Mimero have?

Mimero has hundreds of curated templates specifically for the software, saas & apps sector, selected from the world's top brands and updated weekly.

How can I customize software, saas & apps templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

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Ecommerce Platform Case Study Ad Template - Story

9:16Software, SaaS & AppsAwarenessUnaware

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Free — No credit card required

About This Template

This 9:16 Story ad template is built for promoting an ecommerce platform or commerce app through a credible case study angle. The design features a smooth teal-to-navy gradient background with soft depth blur, creating a modern, tech-forward feel without looking overly “salesy.” At the top, a small logo area and the clear “CASE STUDY” label establish authority. Center stage is a rounded mobile UI card showing a product order screen (side table image, quantity selector, and “Add to cart” button), instantly communicating what the software does. The large, lower-left headline (“How [Brand] helped one brand unify DTC and B2B”) uses curiosity and aspiration: viewers want to know the method and outcome, even if they’re not actively shopping for a new platform (TOF awareness, unaware audience). This layout works especially well for SaaS teams because it looks like real product UX, while leaving ample room to swap in your customer name, metrics, and vertical (fashion, furniture, CPG).

When to Use This Template

1Ideal for a Shopify app or ecommerce platform promoting a customer success story, with the “CASE STUDY” label pre-qualifying the content as proof-based.
2Great for B2B commerce messaging (unifying DTC + wholesale) because the headline explicitly frames the multi-channel outcome in one line.
3Perfect for driving top-of-funnel clicks to a downloadable PDF or landing page, using the mobile order screen to make the product feel tangible.
4Works well for furniture, home goods, or retail brands demonstrating a streamlined checkout, since the UI mockup already shows quantity and add-to-cart actions.

Marketing Strategy

This template converts cold audiences because it sells the story, not the software. The prominent “CASE STUDY” cue signals social proof and reduces skepticism, while the centered mobile order screen provides instant product understanding without technical jargon—ideal for unaware TOF users. The headline structure (“How X helped…”) creates curiosity and sets an aspirational outcome (unifying DTC and B2B), a high-value promise for ecommerce operators who feel operational fragmentation. The clean gradient background and minimal UI framing follow SaaS best practices: high legibility, clear hierarchy, and credibility-first positioning. It’s optimized for a click-through to a case study page where details, metrics, and testimonials can do the heavier persuasion work.

AwarenessUnawareEcommerce PlatformOnline StorefrontMobile App UiCuriositySocial ProofAspiration

Best For

Built for ecommerce and SaaS marketers targeting founders, ecommerce managers, and growth teams who need a single commerce stack for both DTC and B2B. Best for decision influencers who respond to proof, clean product UX, and outcome-driven messaging and are willing to click through to a case study or results page.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 TikTok4/5 LinkedIn4/5

How to Customize

✓Replace the product mockup with a screenshot of your own checkout, catalog, or wholesale portal—keep the rounded card and centered placement to preserve the “real UX” credibility.
✓Swap the headline to “How {Customer} unified DTC + Wholesale in {X} days” and add one hard metric (e.g., “+18% AOV”) as a small subline under the main headline.
✓Use the top-right “CASE STUDY” area to add a short qualifier like “Home & Living” or “CPG” so viewers instantly know the industry context.
✓Match the gradient to your brand palette but keep a dark-to-mid contrast so the white UI card and headline remain the highest-visibility elements.
✓If promoting a PDF download, change the button label in the UI mockup to a neutral action (e.g., “View report”) to align the visual with a learn-more CTA.

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Free — No credit card required