What ad formats work best for SaaS and apps?

The most effective SaaS ads show interface screenshots, quick demos or concrete user results. Mimero's software templates include layouts optimized for CTAs like "Free trial" and "Request demo".

Should I showcase features or social proof in software ads?

Combining both works best: use features for cold audiences and social proof (reviews, client logos, metrics) for retargeting. Our templates cover both approaches.

How many software, saas & apps templates does Mimero have?

Mimero has hundreds of curated templates specifically for the software, saas & apps sector, selected from the world's top brands and updated weekly.

How can I customize software, saas & apps templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

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Square lavender ad with “Day 1” and “Day 30” photo frames, chevrons between, and “Download Reframe” text at bottom.

Sobriety App Before & After Ad Template - Square

1:1Software, SaaS & AppsAwarenessUnaware

Use this template

Free — No credit card required

About This Template

This square ad template promotes a sobriety / mindful drinking mobile app using a clear before-and-after transformation narrative. The top headline (“Drinking less alcohol looks great on you”) uses a confident serif type with an italic emphasis on “great,” instantly framing the benefit as visible and aspirational. The center of the layout features two rounded-rectangle photo frames labeled “Day 1” and “Day 30,” separated by chevrons that guide the eye through progress. A soft lavender background keeps the mood calm and non-judgmental, while the bottom line (“Drink less and live your best life”) and app CTA (“Download Reframe”) turn the story into an actionable next step. Strategically, this is a top-of-funnel awareness creative aimed at people who may not yet identify as needing help. The promise of a lifestyle upgrade taps aspiration and self-improvement rather than fear or shame. Brands can customize by swapping in user-submitted milestones (7/14/60 days), adjusting the labels, and replacing the app name and CTA with their own download/store prompt while keeping the clean transformation structure intact.

When to Use This Template

1Ideal for promoting a 30-day mindful drinking challenge, with Day 1 vs Day 30 framing the commitment as achievable.
2Great for app install campaigns where you want the transformation story to do the selling before users know the brand name.
3Perfect for retargeting people who engaged with wellness content; the calm lavender background keeps the message supportive, not preachy.
4Works well for featuring community success stories, swapping the photos and day labels to highlight different milestones.

Marketing Strategy

This template works because it turns an abstract promise (“drink less”) into a concrete, time-bound transformation. The Day 1 → Day 30 framing leverages the psychology of progress and commitment: viewers can picture themselves following the same path. For an unaware, top-of-funnel audience, the copy avoids labels or guilt and instead uses aspiration (“looks great on you”) to reduce resistance and invite curiosity. The side-by-side photos provide instant, scannable proof without requiring long explanations, while the calm pastel background keeps the message supportive and lifestyle-oriented. Ending with a direct download prompt aligns with mobile app best practices: a simple next step after emotional buy-in, with the brand name placed where the eye naturally lands at the bottom.

AwarenessUnawareBefore AfterLifestyle ChangeMobile AppTransformationAspirationSelf Improvement

Best For

Adults who want to cut back on alcohol for wellness, energy, or confidence, and respond to positive, non-shaming messaging. Best for mobile-first users who like habit challenges, progress tracking, and relatable real-life outcomes. They’re curious rather than committed—this visual proof helps them consider taking a first step.

Platform Suitability

Instagram Feed5/5 Facebook Feed5/5

How to Customize

✓Replace the two photos with real user milestones and keep the same framing; the rounded “phone” borders make UGC-style images feel native to app marketing.
✓Swap “Day 1/Day 30” for your program cadence (e.g., Week 1/Week 4, 7 Days/21 Days) to match your onboarding flow.
✓Keep the italic emphasis in the headline, but change the highlighted word to your key benefit (e.g., “clear,” “calm,” “confident”) for quick differentiation.
✓Update the bottom line to a specific promise that matches the images (sleep, skin, energy), while keeping the download CTA short and bold.
✓If your brand color isn’t lavender, choose a similarly light pastel so the before/after photos remain the focal point and the tone stays supportive.

Use this template

Free — No credit card required